Posts Tagged ‘Content Marketing’
Make Content Part of Your Marketing Mix
Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy. Truth be told—this is nothing new. There’s always been a marketing strategy that emphasized the production of helpful tools/information that taught prospects something of value to earn their…
Read MoreHow to Save Time and Leverage User Generated Content
As a small business owner, you understand that time is money. That’s why you want to spend as much of it on generating leads and closing new business. That being said, you also understand that in today’s digital world, content is king and it’s often what helps those leads decide whether or not they want…
Read More4 Important Things You Need to Know About Digital Marketing
Every company should consider using digital marketing as part of their marketing strategy, not only for online businesses but physical businesses as well. Any company can use an online arena to reach their target audience. Here are the important things that business owners should know about digital marketing. 1. Helps Cut Down Marketing Cost Traditional…
Read MoreDo You Recycle?
I admit it—I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we all need to be brilliant recyclers. There are several advantages of re-using copy/visuals throughout your marketing efforts. We all know…
Read MoreHow Facebook Can Help You Grow Your Storefront
Looking to expand the reach of your digital storefront? Facebook’s a great way to connect with potential customers and get some sales! Social media may be one of the most powerful marketing tools in your arsenal—and if you use it effectively, it can bring more business to your storefront than any other medium. That’s something…
Read MoreContent Marketing: Most Effective Types of Marketing for Smaller Budgets
Are you dreams way too big, but your budget way too small? Don’t worry, you’re not the only one facing this issue. As a new business, it’s natural to have ideas. Sadly, to put those ideas into practice and turn them into profit, you need an initial investment. The good news is, sometimes you don’t…
Read MoreIs Your Brand a 50’s Housewife or Free Spirit?
The days of poodle skirts, greased back hair and Mary Jane’s may be gone but is the prim and proper image of the time not as far gone as we may think? Despite the times being far ahead of the 50s, the digital world is showing us once again that history always repeats itself. Consider…
Read More9 Advanced Content Marketing Strategies for Small Businesses
Starting a small business can seem like a huge gamble, but the biggest emphasis on your small business is not always the initial or ongoing investment. Your largest influence will be the content marketing strategies that you employ. There are many strategies to speak of for content marketing, but if you want to stand out…
Read More5 Types of Content Your Company Should Use for Social Media Marketing
Whether you want more shares, retweets, or just positive comments, if you aren’t getting much of a reaction, you may be using the wrong types of content. Different market segments may have their own tastes, but generally social media marketers are in agreement on the content with the most appeal. Here are five types of…
Read MoreHow to Optimize Your Content for Google Answer Boxes
Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this post, I’ll share…
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