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Content Marketing: Most Effective Types of Marketing for Smaller Budgets

By: SmallBizClub

 

Most Effective Types of Marketing for Smaller Budgets

Are you dreams way too big, but your budget way too small? Don’t worry, you’re not the only one facing this issue. As a new business, it’s natural to have ideas. Sadly, to put those ideas into practice and turn them into profit, you need an initial investment. The good news is, sometimes you don’t need a fortune to transform an idea into a million-dollar business—you just need brains, patience, and determination. You know what they say: if you can dream you can do it. But you have to take a leap of faith and go all in!

Why should I even consider content marketing?

In case you didn’t know, content marketing is an extremely cost-efficient form of online marketing for companies with limited budgets. In most cases, a content marketing “team” includes a maximum number of 3 people. As a new startup, you won’t need to spend a lot of cash to run a campaign. However, in spite of the perks associated with budgeting, it might be a good idea to have some social media knowledge, and be able to set engaging content from “spammy” content.

Choose a form of content that best resonates with your business

Before starting to write content for your website in an attempt to expand your business, it might be a good idea to settle on a type of content. What does your audience enjoy reading when accessing your site? Since content comes in lots of different forms (articles, blog posts, infographics, etc.), you should know that not all render the same returns. As far as traffic is concerned, certain pieces generate more leads than others.

Quality prevails

Failing to maximize results when doing content marketing basically means that you’re throwing money out the window. Successful bloggers add 3 posts weekly, meaning that you should do the same. Real growth comes from excellent content that is qualitative. Focus on crafting valuable pieces based on facts and accurate information. Back up claims with links to highly authoritative websites, and you should be good to go. In digital marketing world, it’s better to publish a post that’s incredibly good once per month, than 30 posts that are mediocre and low quality.

Know the 80-20 rule

Having a small budget for a content marketing campaign forces you to make the most of every dollar you spend. The 80-by-20 rule emphasizes on the idea that 80% of your hard-earned results should only allot 20% of your efforts. Strive to attain 80% content value by putting only 20% effort into the creation. The goal is to keep things simple but efficient; don’t try too much because you can do more harm than good to your campaign. If you work at full capacity and put 80%-100% effort, you’ll be exhausted. You won’t have time to handle other aspects related to your digital marketing campaign.

Create excellent content without spending a dime

There are ways to craft excellent content for your website without breaking a sweat. Rather than write the articles yourself, you can repurpose content from other websites. Repurposing can be extremely efficient. For instance, consider turning a blog post into a slideshow, video or infographic. The information is already there; all you have to do is find a different purpose for the main ideas, and somehow re-target it to match with your audience.

Create a blog section on your main company website

Dedicate on page of your company website to blog writing. Make sure it’s on the source domain as your main site. For example, “contentmarketing.com” should have a section entitled “blog.contentmarketing.com.” SEO is extremely important when writing content. However, only stick with white hat strategies. If you’re using WordPress, install a plugin. Yoast is excellent when it comes to optimization. Link your blog to social media and start building awareness. You don’t have to make any investment in the beginning; although you might have to boost ads and target for your audience for your posts to reach the right people.

There are cost-efficient content marketing tactics that companies can use to increase production rates and ROI. But if you don’t want to do it all alone, you might want to get assistance from a mailing house. You’d be surprised with the useful information a specialist can offer you at the lowest price possible. It doesn’t hurt to ask

AuthorDaniel Lewis works for Conosco.com. Follow @conosco_uk on Twitter.

Published: May 5, 2017
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