Posts Tagged ‘Content Marketing’
6 Easy-to-Understand Blogging Tips for the Small Business Owner
Every year, it seems as though the experts are all recommending a blog for small businesses. Not only does it help to position a business as specialists, it allows interaction with consumers and the potential to network with complementary products and services. This is all well and good…but what about the process of blogging itself?…
Read More4 Reasons Your Business Should Produce Ebooks and Information Products
We live in the “Information Age.” People’s “need to know” fuels online research, contributes millions to the self-help industry, and serves as the guiding motive with many of today’s D.I.Y. (do it yourself) projects. “A recent report from Pew Research Center revealed that 82 percent of consumers turn to Google, Bing or another search engine…
Read MoreTools of the Trade: 4 Resources That Will Help You Start Your Own Business
Individuals who have decided to start their own businesses should note that there are multiple resources they can use to keep the company growing. Here are four tools of the trade that may prove particularly beneficial for your organization: Content Marketing Services In addition to regularly attending seminar events, make sure that you tap into…
Read More8 Types of Content for a Great Business Blog
Raise your hand if this scenario is familiar: it’s Friday morning, and you still haven’t written the blog post for the week. It’s not that you don’t feel like writing it, it’s just that you can’t think of anything interesting to post. Nothing. The blank screen would be better than the ideas you have. Keeping…
Read MorePersonal Branding Basics: The Content Question
“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of view, Yogi’s advice applies exactly to the content you must create for a successful personal brand. Your content must focus on two areas (although not in equal proportions): Your profession,…
Read More4 Content Strategies for Micromarketing
A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his idea. He always responded by saying, “Hey, I only have to sell one pair!” That’s the beauty of micromarketing—you can get the margin you need. The difficulty is finding the people…
Read MoreCreating Your Content Machine
You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They were: Identifying the business outcomes/goals for the strategy Knowing who you are targeting and what would be genuinely helpful to them Recognizing that…
Read More10 Truths About Content Marketing You Need to Know
It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it off and on first. Three minutes later the frozen screen is replaced by a working laptop. Problem fixed.…
Read MoreSmall Biz Digital Footprint: 4 Insights into Online Marketing Strategies
Success at online marketing requires implementing several key strategies. There is no one secret formula. The digital channels and methods that work with your marketing segment are rarely if ever limited to one platform. Creating an audience takes some unique branding and a lot of hard work. Think in terms of engaging your audience, not…
Read More5 Reasons to Leave B2B Writing to Content Marketing Pros
If you think spending on high-quality written content is a waste of money, think again. Content is the embodiment of your marketing strategy—it represents your brand, it sets you apart from your competitors, and with the right strategy, it turns prospects into leads and leads into prospects. While writing may come natural to you, consistently…
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