Posts Tagged ‘Analytics’
What is Uptime and How Do You Track It?
One of the most appealing aspects of online businesses is that they are always on, always are connected and are always ready to serve the needs of their customers. Or at least that is the expectation that users have, but the reality is that a lot of websites don’t always have infinite uptime. Websites can…
Read MoreFacebook is Releasing 3 New Metrics in Place of Ad Relevance: What It Means for Advertisers
Big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric ‘Relevance Score,” replacing it with 3 new “more in-depth” diagnostic metrics. What is Relevance Score and why is it important? Relevance Score is a single metric calculated based on positive and negative attributes an ad receives…
Read MoreGet Started with Credible Consumer Research Data
The biggest question every startup needs to ask themselves is this: is my business idea going to work in the current market? Who is your target audience, what exactly your product is, and where it will be targeted? The answer to all of these questions comes from crucial market research. Big companies normally invest a…
Read MoreHow to Establish a Video Marketing Strategy for Your Business
A recent study concluded that the human brain processes videos at nearly 10,000 times the speed at which they process text. Quite clearly, videos are one of the most engaging forms of marketing for the millennial customer. However, compared to text, videos are also a lot more resource-intensive to produce. Establishing a clear marketing strategy…
Read MoreMeasure Your Twitter Campaigns with Conversion Tracking
Conversion tracking is the most important and valuable aspect of digital marketing. It lets you track the actions on your site that drive value for your business, whether those are purchases, content downloads, lead form fills, or video views. Without it, digital marketers would be spending money blindly and probably losing their jobs in the…
Read MoreEnsure Your Company’s Success with a Robust eCommerce Shopping Platform
The eCommerce platform you choose for your online store will have a huge impact on its functionality, quality, and success. While finding an eCommerce platform is easy, finding a high-quality, robust platform that’s right for your site may be more difficult. Keep these five features in mind when choosing a platform for your online store.…
Read MoreHow to Use Analytics to Make Informed Decisions
In business, the better decisions that you make the more success you will have. That is why it is vital that you take the right approach. Using advanced analytics, you can improve your decision making and take your company to the next level. Here are the strategies and tactics you need to know: Your Market…
Read MoreMaking the Case for AI as the Perfect Shield Against Security Threats
The world is digitally connected more than ever before. Businesses are making use of IT to boost their visibility, maintain a competitive edge and drive more revenue. However, the threat landscape is something else. Attacks have become complicated. The proliferated use of the internet has seen hackers who are now resorting to smart and hi-tech…
Read MoreHow to Carry Out a Content Campaign in 10 Clear Steps
Creating and distributing high quality content is a reliable and cost-effective way of driving traffic to your site and building a positive image for your brand. It’s therefore little wonder that, according to the Content Marketing Institute’s recent report, 90% of B2C marketers currently invest in content campaigns, with 60% intending to increase the amount…
Read MoreTV Ad Effectiveness: Reinvented for the Year 2018
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in…
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