Posts Tagged ‘Analytics’
9 Analytics Considerations for Redesigning Your Website
The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or…
Read MoreScoring User Behavior for Audience Insights
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept…
Read MoreTop Digital Marketing KPIs Your Business Needs for Higher Profits
In business, you won’t get very far without key performance indicators (in short, KPIs) to monitor your success. They help you see the big picture, evaluate your strategy and plan for the growth of your business. Measuring KPIs in digital marketing is essential when it comes to bringing in a positive return on investment. Why’s…
Read More8 Best Email Trackers Worth Using
Have you ever wanted to know if someone read your email? As creepy as it sounds, these email tracking tools actually exist. Whether you are emailing for business or your job, email tracking is an excellent tool that can give you great insight into an important part of your business. Some of the best email…
Read MoreBoost Your Facebook Ad ROI Through Image Optimization
After AdWords, Facebook is the most popular digital advertising platform on the Internet. Advertisers spend around $40 billion on Facebook ads every year. The appeal is completely understandable. The average ROI of a Facebook advertising campaign is 450%. Unfortunately, aggregate statistics obscure challenges new advertisers face. Many small advertisers with limited budgets fail to break…
Read MoreMeasuring the Impact of Your Digital Signage
Regardless of what your digital signage consists of, it is important to measure how effective it is and whether or not it is having a positive impact. Looking at the ROI is an essential part of measuring the success of your digital signage, particularly because the signage is designed to bring value to your business.…
Read MoreYou Are What You Measure
Back in the good old days, measuring your business outcomes and the impact of marketing on those outcomes was a challenge and at best, imprecise. Today, we have the opposite problem. Thanks to the web, Google Analytics, cookies, and other tools – we can measure everything. Unique visits, time on site, clicks, and so much more.…
Read MoreTop 5 Analytics Add-Ons for Google Chrome
Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why: Despite the rise of mobile device usage, desktop still accounts for 43% of all online sessions As of May 2017, an estimated 59% of all desktop usersuse Google Chrome If we look at digital analysts…
Read MoreTurning “Time on Site” from a Vanity Metric to an Actionable One
Time is the most sought after resource on the web, short of an actual sale. But why? Time is a proxy that’s representative of attention. If users spend more time on your site, they’re paying you more attention. Right? Well, not so fast. In this post, I’ll break down how time on site is calculated…
Read MoreLet’s Get ASIC: Taking an Audience-First Analytics Approach
What do you picture when we say, “Measurement strategy”? Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people are approaching digital content marketing strategies the wrong way. Sure, having clearly defined metrics relating to bigger picture KPIs is…
Read More