Posts Tagged ‘Advertising’
Don’t Undervalue a Niche-Specific PPC Campaign for Your eLearning Business
Pay per click ad campaigns are a great way to get traffic from your target audience and turn them into existing or prospective customers. This popular digital marketing strategy is quite successful for all kinds of macro industries. If niche industries use PPC campaigns intelligently, they can be quite effective too, in establishing a good…
Read MoreThe Biggest Trends in Marketing Right Now
Ever since the emergence of the Internet and smart devices, the marketing and advertising field has increasingly morphed into a digital industry. Today, marketers have access to myriad consumer touch points such as websites, social media, blog posts, online videos, texts and other available marketing channels. Additionally, modern marketers can refine their practices by leveraging…
Read More5 Tips for SMBs Embracing the New Google Ads
If you manage or invest in paid search advertising, then you’ve probably heard the news that Google has flipped the switch from AdWords to Google Ads. In turn, the platform has seen a lot of changes with its interface and overall toolkit. But don’t be discouraged. The new Google Ads is actually quite user-friendly, making…
Read MoreKnow Before You Buy: Behavioral vs Contextual Advertising
The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations, it’s possible that collecting personal data online and using it for targeted advertising might be throttled back to some extent. However, advertising targeted via users’ personal data and behavior isn’t…
Read MoreBeginner’s Guide to Paid Social Media Advertising
We’ve all been there: You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs the best you can. There’s A LOT to take in with all the various Paid Social engines, creative platforms, and…
Read MoreThe Importance of Digital Signage in Developing Brand Recognition
Digital signage is an extremely effective tool when boosting sales, engaging an audience and increasing traffic, however the overriding key feature is its ability to increase brand recognition. Brand recognition is crucial to the success of any business and adopting digital signage into your marketing campaign is a great way to achieve results. Lending itself…
Read MoreCatering to Your Audience’s Interests Through Tangential Content
Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand in line for eight hours for the new iPhone release, we all have strong personal interests that make us who we are. These interests and personality traits also manifest themselves through our online activity and digital…
Read More3 Examples of High Performing Facebook Ads That Drive Leads and Sales
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook…
Read MoreUsing Call to Action Triggers to Drive Conversions
Recently, we reviewed some of the general best practices if you’re going to run Facebook ads. Now, I want to drill down a little deeper into one of the most critical tools you have to increase conversions—the call to action (CTA) trigger. Bottom line—if your audience does not interact with your ad, you can’t convert…
Read MoreHow to Build a New Customer Base
Customers make an essential part of the growth of any business as they play a large role in determining how fast it can expand. If you are aiming to grow your business, the idea is to keep on growing your customer base by attracting new clientele. Finding and keeping the existing customers is just a…
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