Posts Tagged ‘Advertising’
Digital Signage Content: Successful Marketing Techniques to Drive Engagement
For many businesses, the question has long since ceased to be whether or not they need a digital screen and is now whether or not they are making the most effective use of digital screen technology. Here are four tips to making the most of your digital signage. Understand your footfall and pick your screen…
Read MoreIgnore These 5 Rules of Online Paid Advertising at Your Own Peril!
As businesses market by aiming to capture online and social media attention, there are a myriad of strategies which offer to help you attract the Internet at minimal cost. Many of these strategies such as content marketing do work at attracting clicks and attention. But despite these low-cost strategies, digital ad spending reached $209 billion…
Read More5 Variables That Affect Retail Business Success
Anyone who has ever run a retail business knows that it can feel a little (or a lot) like a roller coaster. There are so many different factors that go into overall success of a retail business—and many of them aren’t directly under the business owner’s control. Still, knowing the cause of a disappointing (or…
Read MoreAre You Missing Out on These Online Free Advertising Opportunities?
I’ve found that a lot of small business owners don’t know that they have free advertising credits on sites like Google, Bing, Yahoo, the various social media platforms, and Amazon waiting to be cashed in. This usually happens for one of two reasons: Someone else developed their site and took care of hosting, or The…
Read MoreHow to Set Up LinkedIn Ads
After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from your point of contact or your boss to start advertising on LinkedIn! Except you have one small problem … you’re not exactly sure what the ad specifications are and how to set up each of the ad types. Or, you…
Read MoreWhy Should Businesses Make Use of Coupons Websites?
Coupon websites offer customers with discounts on goods and services. Customers access the codes online and make use of them when making purchases in the store website. Coupon websites make profits by retaining a percentage of every coupon sold. The main reason why businesses make use of coupons is to attract more customers to their…
Read More4 Tips for Using Facebook Lead Ads
Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook lead ad helps you generate leads by collecting your audience’s information (such as name and email address) through a lead…
Read MoreHow Effective Are Paid Ads, Really?
If you have your own business, one of the things that probably keeps you up at night is how to increase the amount of traffic your website receives. A paid ads campaign can be one of the solutions. And, indeed, it’s quite a good solution; Facebook ads, Instagram ads, LinkedIn ads, Twitter ads, Google Display…
Read MoreHere’s What Running Multiple Facebook Ads Does for Your Business
A question we’re often asked is, “Should I have more than one Facebook ad running?” Or “Does having multiple ads even work?” The short answer is, yes! Absolutely. We don’t have anything against running multiple ads running, and in most cases we recommend it. Here’s why. Before we get ahead of ourselves though, let me…
Read MoreA Delicate Balance
In the Mad Men days of advertising, it was all about mass media, reach and frequency. How many people can you reach and how often can you get your message in front of them? Today’s marketing is a little more complicated than that. The channels have shifted from print, radio, and TV to more than…
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