Christmas and seasonal holidays are fast approaching and businesses everywhere are gearing up for their festive marketing campaigns. As larger companies imprint their mark on the season, small businesses may be wondering how they can get their own voice across at one of the most hectic times of year.

If you’re looking to spread the word about your local business before the festive season, consider these three of the best ways to do it.

1. Update your branding

If there’s one thing which gets customers excited, it’s seeing companies switch to Christmas branding. Think McDonalds and Starbucks. Each year, they switch from standard coffee cups to festive variations. While these are obviously two very successful, global companies, the benefits of Christmas branding can work for smaller companies too.

Festive red and green colours automatically grab people’s attention. So, even if you just rebrand your store’s carrier bags for example, it’s still going to attract more customers to your store.

2. Create festive leaflets

Digital marketing may have really taken over in recent years, but that doesn’t mean you should completely forget about offline marketing. Leaflets can be a particularly great way to spread the word about your business to local customers.

It’s actually really affordable to create a leaflet marketing campaign. You can use a company such as Yourdrop, to either deliver your own leaflet design, or you can get their experts to do it for you. This type of marketing can be really successful as it gives you the opportunity to target customers who are more likely to use your services.

3. Run social media competitions

Another fantastic idea is to launch a social media competition. Everyone loves the chance to win something. So, if you can come up with a festive style competition which runs for say, a month, it’s going to really boost your brand and attract a lot of potential customers.

Social media can be extremely powerful and the marketing on your page is free, so you’d only need to pay for the cost of the prize. You could also start posting festive themed status updates too.

These are just three awesome ways you can spread the word about your local business before the festive season. However, don’t forget – if your marketing turns out to be successful, you’re going to need to make sure you can meet the additional demand.

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Zak Goldberg
Zak Goldberg is a Law & Business Graduate from the University of Leeds and has chosen to follow his aspiration of becoming a publish author, offering expert advice and commentary of all areas of law and business economics.

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