There are many types of businesses that are struggling to market with Google+, they can be business that sell to businesses (B2B) or those that deal directly with consumers (B2C). They can be small, medium or large.
There are different types of motivators that work for different people. For some, just an inner knowing that they want to achieve something is necessary for them to take action and make it happen. For others, no matter how good their intentions are, if they aren't being held accountable by an outside force, they'll continue to avoid doing it.
Most of you understand the importance of the company blog in your inbound marketing toolbox. You've prepared an editorial calendar, and routinely post content to your blog. Then you wait. And wait.
The 4 P's have been transformed to the 4 C's: Content, Conversation, Community, Connections. If your target market includes Tech Buyers, then you'll want to take a look at this infographic from for some key social media insights.
Blogging and content sharing have become integral parts of how small businesses operate and grow. Sure, a small biz blog might be pretty low on your priority list, but they're an excellent way to engage communities and expand reach to target markets well beyond the grasps of traditional advertising and marketing.
Optimizing for search engines is a process where it takes a short time to realize the importance but a huge investment of time to master. This field has undergone constant changes since it began at the turn of the millennium...
Google+ is not just a Facebook competitor. Google sees it as a core layer to its web assets and a vital part of the social web puzzle. What is now the second largest social network should no longer be seen as an afterthought.
As a small business, you must understand the role that SEO and PPC can play as part of your broader marketing strategy. Determining the best balance between an SEO and PPC strategy will help allow for responsible budget planning and more effective results.
Email marketing can be an effective tool in reaching your customers. What most people don't understand is the difference between social media marketing and email marketing. They are quite different and both rely on a different method of reaching people.
If you're conducting business today without an online presence, you're stuck in the old 20th century way of thinking. So many potential customers are online looking for products and services that if they don't find you there, they'll find someone else.