Are You Social Sharing to Your Best Advantage?

If your company is involved in social media, one of the elements you worry about is if you're sharing in the best way. You want to maximize your company's exposure by choosing the best social networks, the best way to communicate and even the best time of day.

Google Testing New Layout for Mobile Local Search Results

Google has made it pretty obvious that it's prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:

Getting the Picture with Visuals (and 5 Helpful Questions to Ask)

With the proliferation of mobile devices, it should be no surprise that platforms like Instagram, Tumblr, and Pinterest have made such an impact in recent years. Content is now easily captured, shared, and consumed unlike any time in human history.

Secrets to a Killer Viral Video

A viral video is one that becomes popular through internet sharing, typically through video sharing websites, social media and email. There is no secret formula to making a video spread like wildfire, but there are ways you can market your video to give it what it needs to go viral, even if some of that is just a little luck.

Google’s Changing: 4 Inbound Marketing Practices to Retain Your Ranking

Whether you've noticed it or not, Google has been making a lot of changes to its search algorithms – the search engine mogul has introduced 45 major algorithm updates in the last three years, in addition to about 600 small modifications it makes annually.

Is Automating Your Social Media in Your Business Plans?

Social media is becoming one of the greatest marketing tools out there, especially for small businesses. Between Facebook, Twitter, LinkedIn, Google+ and YouTube, you can reach and advertise to billions of people on any given day with just the click of a button.

How to Create Your Social Media Marketing Plan of Attack

Social media is a very powerful tool when it comes to building a successful business. You can really interact with your target market, grow relationships and encourage peer to peer referrals.

Why Social Media Won’t Save Your Startup

Social media isn't just for people under 20 anymore. According to Mashable, over 80 percent of small to medium businesses use social platforms for commercial purposes.

5 Effective Ways to Incorporate Education into any Content Marketing Strategy

Educating your potential customers is one of the most effective content marketing strategies out there. Many businesses shy away from educating their audiences, fearing that giving away free information will somehow result in a negative effect on their bottom lines. More often than not, quite the opposite is true.

Mobile Website Design: Target Your Least Loyal Customer

Have you noticed all the one-page websites that seem to be taking over the Internet? They have the advantage that they don't require any clicking on the part of the user, which leads to wait times while pages load.

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