With many ways to grow your small business, blogging might be low on your list of marketing initiatives. However, a well-executed blog can nicely complement your greater organizational objectives. Here are 4 reasons why a blog can help your business attract and engage a loyal consumer following.
An important step of marketing your business is to make it easier for people to find your website on Google. But how to do that sometimes seems ridiculously complex. Forget tricks and instead focus on creating the kind of content Google is looking for.
Today, many of us spend more time on social media sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram than any other sites—and do so several times a day, even while we're working. And that's OK! Given social media's incredibly wide appeal and pervasiveness, most businesses are several years into their "social media" strategies.
With increased reliance on review sites for almost every product or service, your business can suffer from fake online bad reviews. Here are some useful ways of preventing and resolving these situations.
On August 6th, Facebook published an overview of their most recent algorithm changes. These will influence what your fans will see in their News Feed. Check out our recap and what it means for you.
While the concept of paying for social media face time definitely isn't a new one, sponsored posts certainly help make LinkedIn a more viable content marketing platform. And, depending on your niche, LinkedIn could work wonders for you.
You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)!
According to a new report by Return Path, reported in E-consultancy, "Just over one in five (22%) commercial emails sent globally on the first half of 2013 never made it to the subscriber's inbox." Now, that may sound like the odds are in your favor—until you wonder if your organization is part of that 22%!
Using effective tactics that boost your blog traffic is the first step in achieving a variety of goals. Those objectives could include selling products and services, building brand awareness, positioning yourself as a thought leader, or connecting and networking.
Social media is extremely relevant in building your business and should play a big role in your company's marketing strategy. So the big question is, how much time should be spent branding your business on social media websites?