We have all heard about how to use the right keywords and how to keep an editorial calendar enough times to know the blogging basics, but that's not all that goes into it. And as a result, many bloggers are making easily avoided mistakes on a daily basis.
For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.
A recent Simply Measured study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform as both a customer service and marketing tool at an increasing rate. Let's take a look at which companies—big and small—have seen the most success with Twitter, with this infographic from WhoIsHostingThis.com.
What do you want to accomplish and what does a visitor to your site want to accomplish? Get clear on this and then design your site to provide them what they need, which in turn leads to your getting what you need.
Your website is a massive part of how people judge your business as a whole. If it looks like something that is still stuck in the 90's-early 00's (think HTML, primitive flash, gradients!), then that's a bad sign. But even the most modern, sleek looking sites are nothing without any substance attributed to them.
There are probably ten or more items that you need to pay attention to when writing a web page. Some of these have to do with the copy itself, some with the structure of the page and still others are more behind the scenes things like tags.
Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content.
For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space. The latest is the redesign of the Promotions tab to look like a ... let's face: it's a Pinterest wall.
Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.
I have mixed feelings about the "free" websites you can get from a number of online places. On the one hand, I certainly see the appeal for a small business on a budget. Then again, I do know what goes into building a quality website. I know what it takes to get one ranked well.