Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially loser followers and opportunities for engagement.
If your small business is conducting social media marketing, it is among the 80 percent of U.S. small businesses that do. But did you know that more than half of small businesses (54 percent) say their greatest need for help is with social media marketing?
If you're in business, Google+ is rapidly developing as the premiere network. But if you aren't using Google+, or aren't logging in regularly, the social network may seem a bit intimidating.
For a small business owner, there’s no marketing like word-of-mouth marketing. When your customers are talking about your business with their friends, and bringing new customers to you, that is the most effective form of advertising—and the cheapest! And social media have the potential to function like word-of-mouth advertising on steroids.
Chances are pretty high that if you run your own company, it probably has its own blog that more often than not serves as a reflection of the business itself. A company blog shows readers what sort of business you’re running and gives them an inside look at just how you run things. As such, the company blog develops a voice all on its own that’s often pretty conversational as well as informational, so it’s important that your customers are finding the answers to the questions that they have and keep coming back for more with your blog.
Social media can put your business in front of a lot of new people thanks to viral content—but it doesn’t happen automatically. With all the voices trying to be heard, it takes a smart plan to make it work. Many small businesses miss out on opportunities to go viral by buying into social media myths.
Today’s age of social media has created dramatic shifts in marketing strategies. If you get it right, social media can make it easier for small businesses to take advantage of their flexibility, local connections, and nimble nature.
A presence on the web is increasingly important, as more and more consumers look for information on businesses online before visiting in person. Improving your website can be a daunting task, so break it down into manageable items that you can accomplish one at a time.
Given enough time, almost every blog will attract trolls, whose only purpose in life seems to be picking fights with anyone and everyone. How do you handle this, especially when a troll threatens the image of your business? Here is what you should do.
What’s the most effective way to use email marketing for your business? As more and more business deals go through email at one stage or another, your communication must contribute to the relationship. Here are 3 tips to close a deal over email.