When putting together a website, your font choices are just as important as your content. Within the past few years fonts are being made available online for web designers.
Want to know just how effective email marketing is in 2014? Well according to a recent study, email marketing has an ROI of 4,300%, and is largely considered to be more successful than content marketing, social media marketing, PPC, offline direct marketing, mobile marketing, affiliate marketing, and more.
Fact: there's more perceived content marketing failure than there is success today. That's been proven time and time again by many Content Marketing Institute studies. The excuses for perceived failure range from limited staff to inability to measure impact.
You know you need a website. You even know what you want to put on it. You know how to market it, everything. But do you know how much that website costs? Don't just guess—factor in each and every expense! Your budget for a website needs to include the cost of a domain name, web hosting, design and development.
These days it seems like there's a new site that pops up every day claiming to be the next best thing when it comes to promoting your business, but does your site really need another social media platform to manage? Well, if you're going to add additional social platform to your roster, Pinterest is the way to go.
When it comes to marketing your business online, simply having a website isn't enough to make your brand successful. You need a website that actually works at attracting and converting new customers.
Curious about how your 2014 email marketing performance compares to others in your industry? Our new infographic highlights key email metrics across industries, providing a baseline for open, click-through and unsubscribe rates.
Ever pour your heart and soul into an article, guide, slide deck, infographic or some other form of content only to see it published and quickly die on the vine?
According to a new LinkedIn study, professional content consumption is dramatically rising—especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform.
How quickly times change. Now, a business isn't considered legitimate until they have a web presence. No matter what it is you sell, odds are your prospects are going to visit your website to decide if you're even in the running.