Once you've mustered up the courage to approach a foreign market, it's time to decide which countries you want to target. Here are a few ways to determine whether your business will be successful entering another country.
In the first part of a series on taking your small business international, I'd like to discuss why it might make sense to expand your business to a foreign country. Here are three reasons that inspire most businesses to develop a global strategy.
Becoming the friendly neighborhood national company requires business owners to create a niche communication strategy—one that joins the conversations already taking place in the community and provides clear solutions for the community members' everyday challenges, needs and aspirations.
How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.
Every company wants customers that return time after time for their products and services. The fact that they do means they are very satisfied with what you have to offer, and it is repeat business you can count on over time. There is no way to force customers to return to you, but there are a few things businesses can do to make customers want to return.
Where does your brand stand right now? It's a question not many businesses and individuals can answer with any degree of accuracy. Without any plan to analyze their brand in place, it's not likely they will have an answer anytime soon.
Marketing your products and services is the lifeblood of a new business. While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.
In the public domain, discussions on branding are almost exclusively focused on multi-national brands, brands we see in our daily lives. Brands such as Apple, General Motors, Google and McDonald's. In discussing these powerful brands it becomes hard for small and medium size enterprises to recognize the value of branding. To these entrepreneurs, branding is the domain of world companies. Not so.
If your job involves marketing in any way, shape, or form, does your immediate supervisor or boss "get" it? Does she have a basic understanding of marketing so that you are empowered to do your job and make your business or nonprofit look good and succeed?
Everyday, yesterday's unseen challenges become today's clear problems. Here are some strategies for identifying signs that trouble is ahead, giving you an opportunity to attack the problem now.