Why do smart, hard-working people with good intentions crash and burn? It's often a combination of factors, from co-founder conflict to funding issues and execution struggles. But at the core of it, businesses fail for one fundamental reason: they can't sell their stuff.
Graphic design firms have for years neglected a key space that can bring them a significant new stream of revenue. Most of this missed opportunity is due not understanding the opportunity of branding. For far too long, graphic designers have called developing logos "branding."
There are a lot of videos online, and what draws viewers to watch your video depends on if your video stands out. In making a business video, one main question to answer is who are your customers? Without this key piece of information, it is difficult to create content that satisfies your customers' needs.
Among small business owners, the one of the top hesitations to video marketing is cost. Unlike Coca-Cola and Red Bull, you probably don't have the budget to hire an expensive production team. All you may have at your disposal is high definition camera and a computer—but that's probably all that you need.
Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.
With all that technology offers, it's easy to lose its advantages when people cannot read your digital content. What do I mean by that? Let's look at some of the reasons why your content may be turning people away.
We're all proud of our value propositions! We feature them in our web sites, we're trained to brag about them to our customers. Usually, when I hear people describe their company's value proposition, the focus seems to be all about the company or the product.
The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It's a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers. This freedom to take control of your own marketing comes at a cost.
While I'd like to think we make good decisions based entirely on gut instinct, there are often hidden red flags. One tool we have implemented with success in our company is a client scorecard that rates our clients and their fit for us, past and prospective.
Ever wonder how companies like Apple are able to get its customers to advertise for them? That company has some of the most enthusiastic users on the planet. Apple's secret? Education.