6 Inadequate Assumptions Most Content Marketers Make Today

Only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it's supposed to. Why is this? It's likely because most content marketers subscribe to many or all of the below six assumptions.

Marketing Orchestration? That’s My Line!

As a music major and former music teacher, I'm biased towards using musical metaphors. Marketing orchestration—a new buzz phrase coined by Forrester Research for Responsys. What is it?

Why is a Personal Brand Important?

Your personal brand includes your skills, personality, behaviors, values, experiences, words, attitudes, and image. And, even though your personal brand may be experienced differently by your various networks, it is still YOU.

Laithwaites Wines Takes a Page from Amazon

One easy way to find ideas for improving your business is to study dominant businesses in other markets. Many times you can adopt a strategy or technique and apply it directly to your own business.

Small Business Marketing: Tips from Peter Drucker

One of the most important things to remember about marketing strategy is that marketing and sales are two different things. Always remember, the best marketing tips for small businesses will fail unless you put yourself in your customers' shoes.

5 Things You Need to Fix on Your Website to Land Media Coverage

One of the most cost effective ways to build awareness of your business and credibility in your market is media coverage, but too often you send out pitches and nothing happens.

Just Good Enough: The Minimum Viable Sales/Marketing Strategy

For years, I've been a proponent of "Just Good Enough" as a sales or marketing strategy. Perhaps in today's context, Just Good Enough might be called The Minimum Viable Sales/Marketing Strategy.

Why the NFL Is Smarter Than You

I was watching a Broncos game the other night and it occurred to me that the NFL is a heck of a lot smarter than me and you. Here's why.

Smaller B2B Companies Outdo Larger Ones on Content Marketing

Here's a switch. Smaller businesses—those with 10-99 employees—are outdoing large companies with over 1,000 employees on content marketing strategy.

Using Mobile Marketing to Promote Your Small Business

There's no doubt that mobile marketing is one of the easiest and best ways to gain customers for your small business. People who carry smartphones and use tablets hardly ever put them down!

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