Not all companies are successful. The end game can be a failure of the business. In fact, many angel investors or venture capitalists look for and respect the lessons learned by entrepreneurs that have survived a failed business.
A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent to ensure its authenticity. Stake holders have an enormous impact on this stability. Stresses from the marketplace place a hefty strain on it
Amazon's strategy and decision-making process starts (and perhaps ends) with improving the customer experience. Every important meeting, project, or initiative at Amazon begins with a discussion of how the ideas will ultimately benefit customers.
When you think about the latest gadgets, specific companies likely come to mind. It's not solely because they manufacture all the gaming consoles, smartphones, and other tech-related toys you love, but because these companies are among the most successful tech titans in the world.
I believe people want to know that those they respect and esteem are normal folks, just like they are. They want to know about their failures, their foibles, their unusual beliefs and interests.
Once you've come up with a great idea for a product or service, it's important to find ways to protect your invention. Not only do you want to make sure people know that it was you who invented the product, but you also want to prevent anyone else from copying your idea and profiting off of your ingenuity, cutting you out of the fruits of your labor.
While there are only four primary strategies for growing a business, there are literally dozens of different techniques you can use to implement these four strategies.
There are entrepreneurs, and there are successful entrepreneurs. If you want to be in the second group, there are certain habits and practices you'll want to begin incorporating right now.
In business and startups, a "sense of urgency" is a good thing. Yet many entrepreneurs confuse this with a "sense of emergency," which insidiously saps the life from their business.
One of the most important things any business needs to do in order to survive in the long term is reinvent itself. Every day, you have to be open and willing to change, never letting yourself get locked into a single way of doing things.