Avoid These Cringe-Worthy Content Mistakes

When you write content for your business or nonprofit, you may be focusing on professionalism and accurate information to build and retain credibility. But what if you’re unintentionally turning off customers with your copy? A recent study from Bospar (a PR firm in San Francisco) revealed that marketing clichés repel—not attract—constituents and customers and that…

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How to Improve Your Website Copy

Your business or nonprofit website is your #1 digital real estate. It’s the place your prospective and existing customers visit to solve a problem and/or learn more about your products, services, or mission. It’s where they read and engage with your content. According to Clutch, the top three digital marketing channels businesses use are social media…

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How Learning SEO Can Improve Your Writing

Search engine optimization (SEO) is a vital skill to learn if you have a website. SEO helps search engines find your site and helps you rank in the SERPs for your target keywords. If your site doesn’t follow SEO best practices, searchers can’t find your content and your traffic will remain stagnant. While SEO is important from a…

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5 Steps to a Better SEO Strategy

Search engine optimization is exactly what it sounds like—optimizing your content and your web pages for best search engine performance. If you have a website and create content online, relying on SEO can help generate tons of traffic for your content. Now for those unfamiliar with how to best optimize your content for best SEO…

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9 Tactics to Sharpen Your Headlines. The NYT is Totally to Blame

In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of the really smart folks over at the New York Times’s (NYT) T Brand Studios – Lauren Reddy, Director of Audience Development & Insights. While listening to her presentation this gem of a takeaway popped…

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5 Easy Steps to Become an Expert in Your Field

One thing usually keeps people from branding themselves as an expert: they think they need a fancy degree or else nobody is going to want to hear what they say. In the entrepreneurship world, you don’t need 30 years of experience or a certificate to give a talk or write a book, you just need…

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Could Your Business Writing Use Work? 5 Tips for Brushing Up

When was the last time you thought about how you come across in your writing? Communication is key, but much of the time, you’re probably talking to colleagues face-to-face or over the phone. However, that doesn’t mean that written communication isn’t important, particularly since many teams now use chat applications like slack or HipChat for…

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5 Reasons to Leave B2B Writing to Content Marketing Pros

If you think spending on high-quality written content is a waste of money, think again. Content is the embodiment of your marketing strategy—it represents your brand, it sets you apart from your competitors, and with the right strategy, it turns prospects into leads and leads into prospects. While writing may come natural to you, consistently…

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How to Beat the Demand for Longer Blog Content

If your business or organization has a blog, then you’ll want to know what your readers want: LONGER CONTENT! The annual Orbit Media Studios survey of 1055 bloggers demonstrates that the longer your blog post is, the better results you’ll get. The average blog post this year is up 19% over last year to 1054 words! Now, that’s…

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