Posts Tagged ‘Writing’
5 Reasons to Leave B2B Writing to Content Marketing Pros
If you think spending on high-quality written content is a waste of money, think again. Content is the embodiment of your marketing strategy—it represents your brand, it sets you apart from your competitors, and with the right strategy, it turns prospects into leads and leads into prospects. While writing may come natural to you, consistently…
Read MoreHow to Beat the Demand for Longer Blog Content
If your business or organization has a blog, then you’ll want to know what your readers want: LONGER CONTENT! The annual Orbit Media Studios survey of 1055 bloggers demonstrates that the longer your blog post is, the better results you’ll get. The average blog post this year is up 19% over last year to 1054 words! Now, that’s…
Read MoreSmall Business Writing: 5 Ways to Deliver Polished Content
There’s no way around it: for any successful small business, writing is critical. It’s not easy. Check out these verbal hoops you need to jump through: You need to be able to engage prospects in as few as 140 characters, You need to be able to hold prospects’ attention through long-form blog posts, and You…
Read MoreIf You Can’t Write, You Can’t Sell
In the past few days, I’ve been embroiled in conversations about grammar and spelling. I read a discussion about “Should I hire a sales person with poor writing skills.” I was astounded by the majority of responses. Many people had the view, “If they can sell, who cares!” The conversations about grammar ran along similar…
Read More5 Tips for Launching Your Freelance Writing Business the Right Way
After a car accident and two surgeries—which occurred during my struggles to secure a full-time job—the thought of starting a business began to reverberate in my mind. I have a knack for writing and real love for the Internet; so, you know what? I started Googling about the possibility of running a writing business from…
Read MoreThe Concise Guide to Writing a Professional Press Release
Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information to the press corps. Press releases are, as you probably know, written documents, so let me give you one critical…
Read MoreSmall Biz Interviews: The World According to theSkimm
Every day, nearly three million blog posts hit the internet, published by one of approximately 966 million websites in the world. Ever since the first website went live in 1991, data and content has become an increasingly pertinent (and overwhelming) presence in our daily lives. And those numbers don’t include the tweets, emails, videos, SnapChats, Instagrams,…
Read MoreHow You Can Produce Great Content Every Time
“Content is King.” We’ve all heard this. But is it easy to produce great content every time? Producing quality content is the best approach to marketing a business on the web. It can also be tedious and disheartening. All big organizations have their own content creators who design and write professional content for them. But…
Read MoreGet People to Open Your Email with These 5 Clever Tips
Take a look at your inbox. How many emails are just there, unopened? I bet some may have been there for ages yet you never bothered to open them. And so the question: What makes you open an email? For many businesses today, email marketing is a powerful tool. But with thousands of emails sent…
Read MoreHow to Craft an Inspirational Speech
Inspirational speakers can be the spark that ignites the passion and devotion of employees. Poorly implemented speeches could leave your employees questioning your ability to lead. Due to the fruits that rousing speeches can inspire, business owners should ensure that their public speaking skills are up to par. Now is not the time to bumble…
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