Red Flags Pointing to Black Hat SEO

The penalties for black hat SEO far exceed any short-term gains. You’re probably asking, “What is black hat SEO”? Black hat SEO is a set of practices that increases a website’s ranking on Google and other search engines. It’s done in such a way that violate the search engines rules and best practices. Whether you…

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The 6 Easiest Marketing Tools for Beginners

When it comes to marketing, you want a whole arsenal of tools at your disposal, not just one. Each tool covers a different area and helps you meet a different need, whether it’s scheduling your social media posts, generating content, or managing your website. But even if you have a good spectrum of tools, it…

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How I Improved the Memorability of My Brand with This Simple Change

Brand… What does this word mean to you? A brand is recognizable. Memorable. Trustworthy. Brands penetrate society at every level. They create trends. Influence lifestyle. Determine spending patterns. As much as we convince ourselves we are in control. That we rationally determine our journey in life, the things we do, and the products we buy.…

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8 Tools for Web Design and Development to Boost Your Workflow

A good website is a result of combining several pieces of work from the copywriters, designers and marketers, among other groups. The work of the web developer is to ensure that these pieces fit together and the website looks great. Given that this work is completed in stages, it is important for the web designers…

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Why This New Trend in Domain Names Could Revolutionize Your Business

It only takes 10 seconds for people to form an impression of your brand… How are you ensuring that the first impression is a positive one? With new brands being created every other minute and “brand noise” reaching unprecedented heights thanks to social media, first impressions count more than ever. If you fail to leave a lasting impact with…

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12 Hover Features Your B2C Site is Looking For

Website visitors today have seen nearly every feature you can think of. They watch the latest videos, know the trends in design and are quite savvy about user experience (UX). Even though they may have seen hover effects before, adding this element to your business-to-consumer (B2C) website still makes a positive impact and keeps the…

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1.5% of Web Logins Use Breached Credentials

Web applications are some of the most powerful tools an organization can have, but they also create a massive threat surface for the organization. Web apps are designed to expose protected functionality to authorized users via the Internet but also need to block unauthorized attackers from gaining access. The Internet exposure of these assets and…

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How to Design Your Website with Style

As you’ve been building your websites, you’ve learned to use HTML to give it structure. You’ve learned to define headings, lists, paragraphs and images to make your website look the way you want. But usually just giving a website structure isn’t enough. You want to give it style to fully bring the content to life.…

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