Posts Tagged ‘Website’
Update Your Website with These 7 Easy Design Trends
Websites can easily become stale and dated. I know. I just updated our agency’s site to better reflect current trends. (When you’re busy working on client projects, it’s challenging to look after your own.) According to a recruitment website design company, for small and mid-sized organizations that don’t always have the budget for fancy and customized bells and…
Read MoreDon’t Panic: A Traffic Decline Analysis Checklist and Toolbox
Has there been a shift in your site’s organic performance that’s got your wheels spinning? Did rankings inexplicably drop from Page 1? Are conversions slowing to a crawl? Is the three-month traffic bleed suddenly alarmingly apparent? As Google’s algorithms become less announced and more nebulous, it can be easy to allow paranoia and chaos to…
Read More5 Ways an SEO Agency Benefits Your Business
Search engine optimization (SEO) has been around for many years and has evolved many times over to keep up with changes in search engine algorithms, digital technology and consumer behaviors. But despite all the changes, one thing remains constant: your business absolutely needs to use an expert SEO agency in order to maximize your results…
Read MoreHow to Grow Your Business with SEO in 2020
SEO is changing. Unless you’ve been living under a rock, you already know that. The focus is now not on traditional factors that once used to move the needle for rankings but other complementary factors that play a big role. The goal is to present your business as an authority. That takes more than the…
Read MoreRed Flags Pointing to Black Hat SEO
The penalties for black hat SEO far exceed any short-term gains. You’re probably asking, “What is black hat SEO”? Black hat SEO is a set of practices that increases a website’s ranking on Google and other search engines. It’s done in such a way that violate the search engines rules and best practices. Whether you…
Read MoreThe 6 Easiest Marketing Tools for Beginners
When it comes to marketing, you want a whole arsenal of tools at your disposal, not just one. Each tool covers a different area and helps you meet a different need, whether it’s scheduling your social media posts, generating content, or managing your website. But even if you have a good spectrum of tools, it…
Read MoreHow I Improved the Memorability of My Brand with This Simple Change
Brand… What does this word mean to you? A brand is recognizable. Memorable. Trustworthy. Brands penetrate society at every level. They create trends. Influence lifestyle. Determine spending patterns. As much as we convince ourselves we are in control. That we rationally determine our journey in life, the things we do, and the products we buy.…
Read More4 Awesome Holiday Link-Building Tips to Grow Your Business’s Search Traffic
The winter holidays are just around the corner, which means most people—consumers and businesses alike—are beginning to think about the best ways to show they care. For many, presents to loved ones are high on that list, as is participating in volunteerism and charity, but for organizations, there is one way to give that doesn’t…
Read More8 Tools for Web Design and Development to Boost Your Workflow
A good website is a result of combining several pieces of work from the copywriters, designers and marketers, among other groups. The work of the web developer is to ensure that these pieces fit together and the website looks great. Given that this work is completed in stages, it is important for the web designers…
Read MoreWhy Your Business Needs a Powerful Domain Name (and How to Choose One)
When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do. This is your elevator pitch… If you don’t nail your elevator pitch, whoever it is you are talking with will lose interest, stop paying attention, and likely forget most of what…
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