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Is Podcasting the Hot New Media Trend?

Apr 29, 2013 By Jeff Bullas

Podcasting was cool when I started blogging four years ago, but as social media became fashionable, Facebook and Twitter made podcasting look a tad obsolescent and dowdy. So why is podcasting having a resurrection? It is due to two key factors.

Filed Under: Marketing Innovations Tagged With: Communications, Content Marketing, Customer Acquisition, Facebook, Innovation, Marketing, Online Strategy, Podcasting, Social Media, Technology, Twitter

10 Laws for Creating an Effective Personal Brand

Apr 24, 2013 By YEC

For many small business owners, they are the brand of their business. It’s about you, as an individual. So what steps should you take to create an effective personal brand? Here are 10 tips.

Filed Under: Marketing Your New Business Tagged With: Branding, Communications, Facebook, Leadership, Relationships, Social Media, Twitter

7 Ways Your Small Business Can Improve Its Social Media Marketing

Apr 22, 2013 By Elaine Fogel

If your small business is conducting social media marketing, it is among the 80 percent of U.S. small businesses that do. But did you know that more than half of small businesses (54 percent) say their greatest need for help is with social media marketing?

Filed Under: Online Marketing Tagged With: Collaboration, Communications, Facebook, LinkedIn, Managing Employees, Marketing, Millennials, Online Strategy, Planning, Social Media, Technology, Twitter, Website

Five Steps to Managing Complaints on Social Media

Apr 17, 2013 By Shep Hyken

Social media is a customer service tool that has great potential beyond what most companies are currently using. Outlets such as Facebook and Twitter offer the opportunity for companies to enhance the customer service experience by posting value-added content. Often, however, their only involvement is to monitor what customers are saying about them on social media.

Filed Under: Customer Service Tagged With: Customer Experience, Customer Service, Facebook, Marketing, Online Strategy, Public Relations, Social Media, Solving Problems, Technology, Twitter, Word of Mouth

Surviving the Imminent Millennial Takeover

Dec 20, 2012 By Deborah Sweeney

We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.

Filed Under: Marketing Innovations Tagged With: Advertising, Communications, Customer Loyalty, Customer Service, ECommerce, Facebook, Market Segmentation, Marketing, Millennials, Online Strategy, Planning, Sales Strategies, Social Media, Surviving Imminent Millennial Takeover Advertising Communications Customer Loyalty Service E-Commerce Market Segmentation Marketing Online Strategy Planning Social Media Website Sales Strategies, Twitter, Website

Social Media Myths

Dec 19, 2012 By Harry Kierbow

Social media can put your business in front of a lot of new people thanks to viral content—but it doesn’t happen automatically. With all the voices trying to be heard, it takes a smart plan to make it work. Many small businesses miss out on opportunities to go viral by buying into social media myths.

Filed Under: Online Marketing Tagged With: Communications, Facebook, Marketing, Mistakes, Online Strategy, Planning, Social Media, Social Media Myths Communications Marketing Mistakes Online Strategy PLanning Social Media Website Tracking Data Timing Social Buttons Shares Traffic Channels Twitter Facebook Neil Patel QuickSprout, Tracking Data, Twitter, Website

Principles of Social Marketing

Dec 19, 2012 By Harry Kierbow

Today’s age of social media has created dramatic shifts in marketing strategies. If you get it right, social media can make it easier for small businesses to take advantage of their flexibility, local connections, and nimble nature.

Filed Under: Online Marketing Tagged With: Communications, Customer Experience, Facebook, Marketing, Networking, Online Strategy, Philosophy, Principles of Social Marketing Communications Customer Experience Online Strategy Relationships Social Media Solving Problems Networking Philosophy, Relationships, Social Media, Solving Problems, Twitter

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