How to Get Ahead as a Startup Business

The ever-shifting landscape of business can be equal parts satisfying and unpredictable. For most businesses out there, success almost entirely depends upon experience in the field, but most startup owners do not have years of experience under their belt. It is the reason why so many businesses end up failing to achieve their goals, as…

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10 Reasons Businesses and Marketers Must Use VPN

All over the world, businesses are sustaining financial losses due to cyber threats such as denial-of-service (DoS), phishing, malwares, eavesdropping, man-in-the-middle (MitM), SQL injection, and password attacks. These attacks are also compromising millions of individuals’ private information. For example, during the 2017 security breach on the family genealogy site MyHeritage, hackers accessed the email addresses…

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4 Ways Digital Technology Helps Small Businesses Maximize Bookings

Digital marketing appears to be a double-edged sword for many businesses. It has a much higher ROI than traditional marketing strategies, which should mean that businesses are celebrating it. Unfortunately, 76% of businesses struggle with marketing and cite changes in digital technology as a main cause. Although the benefits of digital technology are clear to…

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8 Cyber Security Tips for Protecting Your Mobile

The mobile phone has evolved to become one of the most frequently used technological devices in the modern era. As individuals, our use of mobile phones touches nearly every aspect of our daily lives. It’s a communication device, a media device, an internet browser, a source of entertainment, a purchaser of goods and services—the list…

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The 6 Easiest Marketing Tools for Beginners

When it comes to marketing, you want a whole arsenal of tools at your disposal, not just one. Each tool covers a different area and helps you meet a different need, whether it’s scheduling your social media posts, generating content, or managing your website. But even if you have a good spectrum of tools, it…

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6 Essential Tech Tools for Your Startup

Technological access is proving to be a huge asset for small business owners, levelling the playing field for all entrepreneurs to compete with big businesses. Choosing the right technology is crucial as it can help you grow productivity, stay updated and connect with potential customers, giving you an edge over your opponents. Many well-intentioned businesses…

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5 Trends That Will Shape the Future of Customer Service

Business owners can make every customer interaction meaningful and memorable by taking advantage of emerging technologies. Customer experience (CX) is a top concern among leading organizations. Enterprises that know-how to deliver a remarkable CX boost buyer loyalty and earn coveted word-of-mouth recommendations. Resultantly, today’s businesses compete by attempting to provide the best customer experience. Savvy…

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Data Collection is About to Get Much More Dangerous

On January First, 2020, California will enact the toughest data protection laws ever, far outpacing Europe’s General Data Protection Act (GDPR). Called the California Consumer Privacy Ace (CCPA), few of us are even aware of this and need to know. California often leads the nation in protective acts, and it is likely that other states…

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Using Technology to Gateway into Entrepreneurship

Your knowledge is unique to you, something no one can ever take away from you. Saying this, your knowledge can be one of your most beneficial assets in a plethora of scenarios. When finances are a burden, or if you simply have the desire to test the waters of entrepreneurship, consider capitalizing off your brain…

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