Whether you’ve noticed it or not, Google has been making a lot of changes to its search algorithms – the search engine mogul has introduced 45 major algorithm updates in the last three years, in addition to about 600 small modifications it makes annually.
For any small business, ranking well in Google is key in order to drive relevant traffic to your website. Imagine then, if Google punishes your business site by issuing a manual penalty which results in a significant drop in your ranking in the search engine’s listings.
Are you just writing 500-700 word posts all the time? Do you need to consider creating some in depth articles that are so valuable that people want to link to your blog? Want to rank high on search engines and keep getting clicks to your blog?
Small business owners oftentimes find themselves at a disadvantage against larger sized companies. For starters, the bigger businesses typically have more spending power, money that can go towards advertising, marketing, hiring the best talent and so on.
Most people think of SEO as only for getting traffic to their websites. However, SEO for social media is important as well. These days Google does consider social media as a part of the algorithm for determining the ranking of your website.
It’s no secret that SEO has been on a rollercoaster ride the last few years. This is particularly true for eCommerce companies. Google and the other search engines have made huge strides at making sure they serve up only the best problem-solving content in their index.
Search engine optimization is a topic that comes up repeatedly for businesses of all sizes. For some small businesses, it can even be a make or break factor. Therefore, a topic of this importance deserves more attention than just blindly accepting the trends and buzzwords du jour.
Conversion Rate Optimization (CRO) is an essential task to drive the numbers of visitors to a site and transform them into a valuable customer for your business. There are many facets involved in CRO, from user experience to data analysis.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.