Most people think of SEO as only for getting traffic to their websites. However, SEO for social media is important as well. These days Google does consider social media as a part of the algorithm for determining the ranking of your website.
It’s no secret that SEO has been on a rollercoaster ride the last few years. This is particularly true for eCommerce companies. Google and the other search engines have made huge strides at making sure they serve up only the best problem-solving content in their index.
Search engine optimization is a topic that comes up repeatedly for businesses of all sizes. For some small businesses, it can even be a make or break factor. Therefore, a topic of this importance deserves more attention than just blindly accepting the trends and buzzwords du jour.
Conversion Rate Optimization (CRO) is an essential task to drive the numbers of visitors to a site and transform them into a valuable customer for your business. There are many facets involved in CRO, from user experience to data analysis.
Many webmasters (and not a few SEOs) are unsure exactly what a link network is. That hazy understanding can lead innocent site owners to pay money to unscrupulous types for a service that will bite them in the behind.
While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.
When it comes to content strategy, SEO has traditionally been the primary focus for digital marketing professionals. This strategy is no longer enough, as content marketing has become the key to search engine performance and building a successful digital presence.
There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.
For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.
There are probably ten or more items that you need to pay attention to when writing a web page. Some of these have to do with the copy itself, some with the structure of the page and still others are more behind the scenes things like tags.
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