Posts Tagged ‘Search Engine Optimization’
How to Start SEO as a Small Business Owner
Congratulations, you’ve got your new business up and running and you’re ready to optimize your website. But you’re not sure how to start SEO. In this article, we cover the most accessible fundamentals and best practices: building an SEO-friendly website, on-page SEO, and off-page SEO/outreach. SEO is a long game. For small business owners who…
Read MoreGoogle AI (SGE) – How to Master Google’s AI-Led Search Results
The search engine results page (SERP) has been dictated and led by Google for over 25 years. What started as a very simple page listing 2 types of results (paid results and organic results) has now evolved into a plethora of result formats all presenting themselves to a user at once. PAAs (People Also Ask), Local…
Read MoreLearn How Mobile SEO Is Increasing Conversion Rates
Key Takeaways Mobile vs desktop search is motivated by intent Benefits include higher conversion rates on mobile, there’s an immediacy. People are ready to buy Mobile guidelines include headline character limits and monitoring image size Best user experience is a hybrid of both desktop and mobile devices Mobile-first design ensures that websites meet the requirements…
Read MoreHow to Grow Your Business With SEO
Growing a small business isn’t easy. It never has been, and it likely never will be. As a business owner, there are a never-ending series of obstacles that stand in your way. You’ll make mistakes, lose money, deal with competitors, struggle to garner attention, and more. However, if you stick with it through the ups and…
Read MoreKeyword Intent: The Key to Unlocking SEO Success
Keywords are a vital part of search engine optimisation and digital marketing as a whole. Keywords are specific words and phrases weaved into content to improve how it ranks in search engine results pages (SERPs). Alongside determining which keywords to target, it’s also important for marketers to understand the intent linked to those keywords, as…
Read More7 SEO Marketing Trends for 2021
Just as 2020 caused the vast majority of businesses to adapt to a world affected by a pandemic, 2021 businesses will have to adjust to a world going back to some form of normalcy as vaccines start to roll out. Though not directly related to the coronavirus, its affects have indirectly caused changes in how…
Read More6 Ways to Create a More User-Friendly Website
In today’s tech-inclined world, having a website is not optional – it’s necessary if you want to reach your audience. Even a simple website can introduce people to your brand and provide the information a customer needs to make a purchase. A high-quality website can increase your impact and multiply your return on investment. Make…
Read More5 Essentials to Know Before Building a BigCommerce Website
Image by StartupStockPhotos from Pixabay If you’re thinking about building your own eCommerce website, you’re probably considering which platform you can use to do so. One of the most popular choices is BigCommerce, a platform that currently powers over 34,000 websites and is specifically designed for eCommerce websites. BigCommerce comes with amazing features that can…
Read More5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check…
Read More6 Characteristics of a Successful Startup Content Plan
Content marketing isn’t as easy as it once was. Today, every company with an online presence has a company blog. We’re all battling over keywords and rankings, and we all use multiple social media channels to shout into the void. Getting your content noticed above the noise is a significant challenge for any company, particularly…
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