One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check […]
Search Engine Optimization
6 Characteristics of a Successful Startup Content Plan
Content marketing isn’t as easy as it once was. Today, every company with an online presence has a company blog. We’re all battling over keywords and rankings, and we all use multiple social media channels to shout into the void. Getting your content noticed above the noise is a significant challenge for any company, particularly […]
SEO Website Redesign Checklist: Don’t Mess Up Your Site Traffic
Whether you’re changing your backend CMS or just giving the site a new look and feel, planning a website redesign can be a challenging & daunting process. I have a website redesign checklist to make it way easier. This website redesign checklist will not only make the process easier for you, it will ensure that […]
Are You Using Reviews as Part of Your SEO Strategy?
We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make a difference to your search ranking? Since Google introduced their Pigeon Algorithm, reviews have become increasingly important in SEO. Take a look at the first page of a local search, those […]
New Website? Here’s a Quick SEO Checklist
Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let’s just say this, the better optimized your site is and the better quality of content and links […]
5 Ways Blogging Will Boost Your Startup’s Reach
Blogging may seem like an online trend for teenagers and aspiring writers, but it is an essential tool for building the popularity of your startup. As a new business establishing your brand’s personality and building a client base, blogging is the perfect way to build relationships and establish your brand. Here are 5 ways blogging […]
The Selfless Approach to SEO
It has been truly remarkable to watch Googlebot evolve to become perhaps the most empathetic non-human in the world. Google has really walked the walk in terms of understanding what users want and giving it to them. Recent updates like Panda, Penguin, and Mobile are all examples of Google practicing Kaizen. Wil Reynolds, the founder of Seer, […]
Marketers: Are You Ready for In-App SEO?
Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. This time the culprit is mobile. […]
Forget Link Building: Time to Embrace the Google Knowledge Vault
SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that […]
How Not to Lose Traffic for a Seasonal Category or Page
If you have an eCommerce site with seasonal products or sales that are only up for a short time, you’ve likely run into the issue of what to do with those pages when they are empty.
