In the past, search marketing and search engine optimization have focused heavily on boosting search rankings so that your website is as visible as possible to people using sites like Google. However, over the last few years, search engines have significantly changed the way they operate. While search rankings still have some value, they are […]
Search Engine Marketing
Paid Advertising 101: Understanding Search and Display Advertising
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 billion in online ad revenues in the US, up […]
Reasons to Use Bing Ads Instead of Google AdWords
Are you looking for an alternative to Google Adwords? Looking to get more out of your PPC budget? Today we’re looking at how Bing can be a worthwhile opportunity for your business and the reasons you might use Bing Ads Instead of Google Adwords. With cheaper cost per click & less competition on average, Bing […]
How Long Until I Know if This Channel Works for Me?
Are you getting the best return on your online marketing spend? Probably not. Why not? Because it’s very likely that you are spending too much money on a suboptimal set of channels. Strong statement, I know. What makes me say that? Full disclosure: I sell multi-channel online marketing advice, so I may be biased. But […]
Keyword Research Mantras for the Beginner
Understand where the page you are optimizing falls within the conversion funnel. Top of the funnel keywords may center around brand awareness, general information about the product / service, etc.
Digital Advertising’s Biggest Demon
Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before.
Google Testing New Layout for Mobile Local Search Results
Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:
Current Trends in Online Advertising
According to a recent study done by Forrester Research, online ad spending will surpass broadcast television with an estimated $77 billion allocated to marketing expenditures, amounting to 35% of overall ad spending in advertising.
Mobile Ad Extensions Replacing Ad Copy
If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions. New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.
The Marketing Strategy for Bloggers with No Money
When I started as a blogger I had no spare cash to buy advertising or even for investing in a professional web design for my blog. In fact the credit card company had my number on speed dial!
