Posts Tagged ‘Search Engine Marketing’
3 Small Business SEO Essentials for 2024
As 2024 rolls on, just like last year SEO continues to evolve rapidly. For the small business, staying ahead of these changes is difficult but yet it is crucial to maintaining your online visibility and, as such, your competitiveness. With this in mind, Brand Nova Digital is here to give us advice on three small…
Read MoreLeveling-Up: 14 Signs Your Business Is Now A Large Enterprise
If you’ve been busy running your business, there is a definite demand for your products and services. And if your firm is making a consistent profit, and that profit is growing each year, it also means you’re doing something right! Over the years, you’ll have no doubt hired more employees to cope with the growing…
Read MoreWhy Search Rankings Aren’t Everything
In the past, search marketing and search engine optimization have focused heavily on boosting search rankings so that your website is as visible as possible to people using sites like Google. However, over the last few years, search engines have significantly changed the way they operate. While search rankings still have some value, they are…
Read MorePaid Advertising 101: Understanding Search and Display Advertising
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 billion in online ad revenues in the US, up…
Read MoreReasons to Use Bing Ads Instead of Google AdWords
Are you looking for an alternative to Google Adwords? Looking to get more out of your PPC budget? Today we’re looking at how Bing can be a worthwhile opportunity for your business and the reasons you might use Bing Ads Instead of Google Adwords. With cheaper cost per click & less competition on average, Bing…
Read MoreHow Long Until I Know if This Channel Works for Me?
Are you getting the best return on your online marketing spend? Probably not. Why not? Because it’s very likely that you are spending too much money on a suboptimal set of channels. Strong statement, I know. What makes me say that? Full disclosure: I sell multi-channel online marketing advice, so I may be biased. But…
Read MoreKeyword Research Mantras for the Beginner
Digital Advertising’s Biggest Demon
Google Testing New Layout for Mobile Local Search Results
Current Trends in Online Advertising
