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Home / Sales and Marketing / Online Marketing / Google Testing New Layout for Mobile Local Search Results
Google Testing New Layout for Mobile Local Search Results

Google Testing New Layout for Mobile Local Search Results

1216 Views

Nov 5, 2014 By SEER Interactive

Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:

 
Before:
 
 
After:
 
After
 
The updated layout showcases a sleeker design and offers a much more seamless user experience. Note that organic search results are no longer visible without scrolling! When you click the name of the business, the listing info box expands and you’re able to scroll down to see the description, hours, photos, its location on a map, and reviews:

Scroll 01
Scroll 02
Scroll 03
(Sorry for all the screenshots, I can’t record the screen on my phone! Here’s a short video where you can see the scrolling in action.)
 
While the continuous scrolling layout isn’t exactly new, the web results at the bottom are now included in the expanded listing info box and are no longer separated out:

 
Updated Layout:
 
Updated Layout
 
Previous Layout:

Previous Layout

 
The web results are slightly different too; the results in the new layout echo Pigeon’s preference toward local review sites and directories, while the results from the old layout include a wider variety of sites (including a YouTube snippet and a local newspaper’s review of the haunted attraction). I had to use Chrome’s incognito mode to get the old layout back, so it’s possible that this difference is just related to personalization.
 
These new info boxes pop up when you click on local results for non-branded queries, too. When you click on a local result for a non-branded query, Google runs a branded search and returns the listing info box as the top result (much like clicking a carousel result on desktop). You can scroll down from there to see organic results for whatever listing you clicked.

 
Previously, the results opened up a popup when clicked. Users had to back out of the popup to see organic results for their original non-branded search.

 
This new layout for local mobile results seems to be an attempt to better integrate localized organic results with a local pack. What do you think—is this a step forward or a step backward for the mobile UX of local search results?

 
This article was originally published by SEER Interactive

Filed Under: Online Marketing Tagged With: Google+, Local Search, Mobile, Search Engine Marketing, SEER Interactive

SEER Interactive

SEER Interactive

SEER brings a wealth of knowledge that collectively spans decades of Search Marketing, SEO and Analytics experience. Our team likes to win—A LOT, and not in a trip-an-old-lady-down-a-flight-of-stairs-to-win way. Search engines are our scoreboards. We’re able to use our Twitter, Facebook, and YouTube channels to reach every facet of the Search and Business communities. By freely sharing best practices, strategies, and insights, we lift the industry as a whole and call out spammers, scammers and overall snake oil salesmen.

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