Posts Tagged ‘Reviews’
State Supreme Court Decides in Favor of Nasty Reviews
The Oregon Supreme Court recently reaffirmed the legal protection of nasty reviews as free speech. Which reminds me of the ongoing opportunity and problem of reviews. Amazon.com reviews, Yelp reviews, Google, TripAdvisor, and all of them are a combination of powerful, important, and yet also full of problems. Users care and we generally love the idea…
Read MoreHelp with Yelp: Responding to Negative Reviews
67 percent of users are influenced by online reviews when making a purchase (Moz). Customers rely on reviews to find brands that will provide them with the best – product, service, experience, you name it! Taking the time to communicate with both satisfied and dissatisfied customers is extremely important via review and social mediums, particularly on Yelp. Yelp reviews…
Read MoreHow to Handle Negative Reviews Online
It’s a scary thought. Hearing someone say something negative about your business baby is hurtful and frustrating, but it doesn’t have to be that way. Before you buy a franchise in your area, it’s important to look at what’s being said. Most customers won’t differentiate your business from another franchise in the area. If one…
Read MoreWhy Does Yelp Rank Higher Than My Website?
If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone. It’s a common sight for today’s local businesses: you search your business name and find that instead of your website at the top, Yelp or some other directory has taken its place. Sometimes…
Read MoreGoSmallBiz Earns PCMag Editors’ Choice Award
“GoSmallBiz from Tarkenton Companies, Inc. is a web-based, template-driven system that offers business planning tools and other resources for small businesses. It begins at $99 per year or $14.95 per month. It can also be purchased as part of a $39-per-month Tarkenton GoSmallBiz membership, which includes other services such as business consultations, a website builder,…
Read MoreAre You Using Reviews as Part of Your SEO Strategy?
We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make a difference to your search ranking? Since Google introduced their Pigeon Algorithm, reviews have become increasingly important in SEO. Take a look at the first page of a local search, those…
Read MoreWhat to Do When Your Business Gets a Bad Review
With the evolution of multiple online review opportunities, the power balance between businesses and their customers has shifted. Customers now have the final word, and often their comments show up front and center when someone searches for a business. Websites like Yelp even have mobile apps that allow users to leave reviews instantly, while they’re still at the…
Read MoreConsumer Reviews: The Only Currency
Consumer reviews are easier to make and access than ever before. There was a time when you actually had to talk to someone, or talk to someone who talked to someone else who was willing to tell you what they thought. Then, when business websites came on the scene, there was sometimes an option to…
Read MoreSaneBox: An Exceptional Tool to Manage Your Emails
Life without email would be unimaginable at this point—we rely on this form of communication far too much to be able to give it up. We use it to keep in touch with family and friends, to communicate with teammates at work and to stay in the loop with newsletters and promotions. Be that as…
Read MoreHow to Keep Track of Your Leads with HubSpot’s Sidekick
As a salesperson, I am always wondering what I can do to be more efficient with my time. I also wonder in what ways can I reach out to more people and communicate more effectively. In the past, I have found that I am usually spending most of the work day calling and hunting down…
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