Posts Tagged ‘Retail’
How to Pitch to a National Chain
Sam’s Club’s “30 Minutes to Win It” event is a way for small vendors to get in front of some of the most important buyers in the world. It started in 2014 and saw tremendous success. I attended the next year. Below is an account of our experience there, as well as how you should prepare…
Read MoreGoogle Buy Button: Retailer’s Boon or Devil’s Bargain?
Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices.
Read More Has “Sale” Become a Four-Letter Word?
There is a growing awareness in retail that a once surefire way to save the day is gone forever. When all else failed, retailers could always compete on price. Those days, in the words of the old song, are dwindling down to a precious few.
Read More Is Holiday Shopping a Canary in the Coal Mine for Retailers?
Well into the 20th century, miners used canaries as a way to detect methane and carbon monoxide in mines. As long as a canary was singing, all was well. If a canary died, it was time to abandon the mine immediately. It meant the oxygen was running out.
Read More Holiday Retail 2014: Anytime. Everywhere.
Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one thing is clear: despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
Read More Big Data and Retailers [Infographic]
Savvy retailers are harnessing the power of big data by combining data from a number of sources such as web browsing patterns, social media and industry forecasts.
Read More 3 Reasons Why a People Counting Service Will Help Your Small Retail Business
The odds are against you, so you need to use every tool you can get your hands on. One such tool is a people counting service, offered by companies that use high-grade video technology to track and analyze the people in your store. Here are 3 reasons why this service will benefit your small retail business.
Read More Using Digital Influence to Enhance the In-Store Experience
From the perspective of the digital consumer, the lines between online and offline have blurred; given this, most are looking for integrated shopping experiences, and retailers better take note and do something about it.
Read More Know Your Social Media Fundamentals
Are you trying to ring in customers and drive traffic to your social media locations this spring and summer? While running a brick-and-mortar store, the summer can be full of opportunities and sometimes, a new lead or sale is just a social media post away. But how can business owners like you leverage your company over Facebook and Twitter?
Read More The Future of Retail [Infographic]
Retail isn’t dead, it’s dynamic. Consumers are always going to want to buy, but in an increasingly digital world how will the retail industry adapt? For any small business owner or entrepreneur trying to stay up to speed with this industry, it is vital to be aware of the emerging trends and changes in retail.
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