Posts Tagged ‘Retail’
Starting a Retail Business: What You Need to Know
Opening a clothing store, or any store for that matter, might be your goal or your dream and it is certainly an attainable one with the right execution. Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing how to open the store…
Read More4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition
Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise. They scan the barcode on their smart phone and then use a price comparison application to see if they can find a better deal…often online. The routine is called showrooming; if the search starts…
Read MoreHey Retailers: Want to Boost Sales Conversion? Build a Mobile App
Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. retailers. By providing online shoppers…
Read MoreThe Rise of Social Media in Online Retail
What impact has social media really had on online retailers? The following infographic highlights which social platforms are most effective for sales conversions and the social commerce options available on each. This is of particular value to any small business owner who wants to set up an e-commerce based retail business or wants to add…
Read MoreWhy Top eCommerce Sites are Building Physical Stores
At present, e-commerce giants are recognizing the importance of having physical stores alongside their online shops. The question is, why? Undoubtedly, technology significantly affects how people do business nowadays, especially when it comes to shopping. Although the number of online shoppers is incredibly growing, the majority of consumers still prefer to shop in physical stores.…
Read More3 Ways Data is the Key to Retail Growth
Data is more available and more easily accessible than ever before. However, if you do not know how to access it, or what to do with it when you get it, it doesn’t help you much. If you have the right data and know how to use it, you can grow your retail business exponentially.…
Read More3 Ways to Get Your Product in Stores and in Front of Buyers
Does your small business sell a product or service that needs to get in front of a larger audience, or find its way into more stores? Maybe you’re trying to sell it online right now, but you just aren’t connecting with customers. You’ve tried SEO and maybe even AdWords in your small business, but the…
Read MoreA Creative Way to Get Products in Front of Willing Buyers
Twitter is adding buy buttons. Instagram is doing the same. Amazon offers same-day grocery delivery in several markets. All of these are retail experiments to discover the ideal strategies that use technology to connect buyers to products in the systems that buyers find most convenient. It’s a very creative area in retail and one where…
Read MoreBricks and Mortar Retailers: Survival of the Fittest
It isn’t easy being a bricks and mortar retailer these days. Many retailers feel they are fighting a losing battle with the growth of online retail. However, bricks and mortar retailers need to understand that the vast majority of sales are still made in-store. One interesting trend is the amount of people using their smartphone…
Read MoreFrom Mortar and Bricks to Cash and Clicks
If you told someone a decade ago they would be getting their groceries delivered via drone one day, they probably would have laughed at you. There were plenty of people who didn’t take online sales seriously in the early days of the internet. But as more and more businesses offered the convenience of online sales and…
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