How to Do Your Own Franchise Research Before Buying

When buying a franchise, you want to be absolutely sure that the brand you buy into is the right fit for you. Sure, a franchisor will make its business look new and shiny in an effort to attract more franchisees, but you’ve got to see past that to make sure that not only is the company…

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The Unexpected Journeys of R&D: A Parable

This is a story about Randy and Dave (R&D). Today, Randy runs a small startup that has about two months’ worth of cash left, and he’s more than a little nervous. Dave works for a huge, famous worldwide company that is doing the same thing today as it did when your grandpa was a client,…

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A Comprehensive Guide to Creating a Solid Business Plan

In order to create a successful company, you need a solid business plan. Some people try to skip this step and jump right into the nuts and bolts of starting a business. Others think that you only need a business plan if you’re applying for a loan. While that’s one valid reason to create a…

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Are You Leveraging Visual Content?

If any of the trend reports from the last five years are accurate, visual content should be a critical element in your marketing and content strategy. If you’ve mastered this, you’re in the minority. While a picture may be worth a thousand words, marketers have not turned a strategic lens on optimizing the return from their…

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10 Marketing Psychological Studies for the DIY Entrepreneur

Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time, I realized behavioral psychology is a key component of building a blogging empire and marketing yourself online. Understanding a little…

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Innovation Nation?

Is government good or bad for innovation? If you ask whether government is good or bad for innovation, it isn’t very difficult to argue either point.
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