Posts Tagged ‘Research’
Respect: Thomas Edison’s Accomplishments Go Beyond the Bulb to Modern R&D
It’s impossible to overestimate the influence that Thomas Edison’s accomplishments have had on modern life. Although Edison (1847–1931) is best known as the inventor of the incandescent light bulb, the phonograph, and the motion picture, these innovations are a fraction of Edison’s legacy. More than 85 years after his death, his accomplishments in the field…
Read MoreHow to Do Your Own Franchise Research Before Buying
When buying a franchise, you want to be absolutely sure that the brand you buy into is the right fit for you. Sure, a franchisor will make its business look new and shiny in an effort to attract more franchisees, but you’ve got to see past that to make sure that not only is the company…
Read MoreThe Unexpected Journeys of R&D: A Parable
This is a story about Randy and Dave (R&D). Today, Randy runs a small startup that has about two months’ worth of cash left, and he’s more than a little nervous. Dave works for a huge, famous worldwide company that is doing the same thing today as it did when your grandpa was a client,…
Read MoreA Comprehensive Guide to Creating a Solid Business Plan
In order to create a successful company, you need a solid business plan. Some people try to skip this step and jump right into the nuts and bolts of starting a business. Others think that you only need a business plan if you’re applying for a loan. While that’s one valid reason to create a…
Read MoreAre You Leveraging Visual Content?
If any of the trend reports from the last five years are accurate, visual content should be a critical element in your marketing and content strategy. If you’ve mastered this, you’re in the minority. While a picture may be worth a thousand words, marketers have not turned a strategic lens on optimizing the return from their…
Read More10 Marketing Psychological Studies for the DIY Entrepreneur
Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time, I realized behavioral psychology is a key component of building a blogging empire and marketing yourself online. Understanding a little…
Read MoreStart a Conversation with Your Customer?
Innovation Nation?
10 Mistakes Big Businesses Make with Small Business Owners
How to Open Your Own Cafe or Coffee Shop
