Posts Tagged ‘Pricing’
How to Maximize Revenue with a Small Team
In a small business, it is easy to lose sight of the basics. Sometimes, team members may become focused on minor details that don’t really matter to your customers, or to the long-term health of your business. In this article, we will go through a number of ideas to help you to maximize your company’s…
Read MoreWooing a Big Business? Don’t Make This Common Pricing Mistake
If your B2B small business finds itself on a nice growth curve, you will eventually run up against a very common problem: How to sell successfully to very large companies. There are some structural and cultural barriers that often prevent small businesses from gaining big businesses as customers and clients. For one, small businesses are…
Read MoreStuck Selling a Commodity? How to Multiply Your Margins
You could order online and send a dozen roses to someone you love for about $20. I just checked. So why would you—or anyone else—pay five to 10 times that much? Before we answer that question, let’s examine the florist industry and e-commerce. If you have been a student of e-commerce, you’ll know that ordering…
Read MoreWhat is the Barbell Effect and How Does It Work?
Do you work out with free weights? If you do, where do you grab the barbells? In the middle, right? In business, as in barbells, it’s the middle that gets squeezed and this has given rise to the phenomenon known as “the barbell effect.” The idea is that businesses on either extreme in a given…
Read More9 Great Paths to Recurring Revenue for Your Startup
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), is rapidly becoming the norm…
Read MoreHow to Charge for Graphic Design Services
Pricing for your graphic design services can be a tricky affair. But strategizing it properly will help you find the most appropriate price for your services. As a graphic designer, you wish to get more and more business, while also get paid for what you deserve. Here are some common billing techniques that you can…
Read MoreRepricing Tools are the Secret Weapon for Selling on Amazon
If you plan on selling some of your products online, particularly on Amazon, you will have many benefits and advantages that include higher conversions and increased visibility. However, these benefits won’t come on their own—you will have to overcome a couple of obstacles typical in a large marketplace. Among other things, putting a price on…
Read MoreDoes Your View of Value Limit You and Your Customers?
Value is one of those $25 words everyone talks about. We all want to talk about our value and value propositions. But we have huge variations in the way we interpret value and the way our customers interpret value. Value in its simplest form is price. Unfortunately, that’s where the majority of sales people compete.…
Read MoreEvaluate All Your Products and Services Each Year
“Cut your losses and let your profits run.” ~Proverb Many businesses fall into the trap of assuming that products or services generating great sales revenue are also profitable. Truthfully, you cannot tell which products and services should be continued or eliminated unless you look at the profitability of each one. For this reason, I strongly…
Read MoreProfitability Per Product
I was dealing with a firm that was having problems with its profitability. Profitability had fallen over time, and management just did not know what was causing the problem. Once I understood the situation, I asked the CEO if they computed the profitability per product, and he said they did not have an adequate way…
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