Posts Tagged ‘Pricing’
Do You Offer Customer Friendly Prices?
Do you offer customer-friendly pricing? Or, are your customers surprised to find that fees, surcharges or other costs have been added to their bill and that their total cost is more than they expected? When this happens, customers can end up feeling like they are being taken advantage of. I was once that customer when…
Read MoreRunning a Small Business: Cutting Past the Misconceptions
Thinking of starting a business? For many, becoming an entrepreneur represents the epitome of the American dream: freedom, independence and unlimited opportunity. It’s true: running your business can be incredibly rewarding. Though any veteran business owner will tell you that the Hollywood image of being in business doesn’t always match up with reality. Let’s take…
Read MoreA Small Business Pricing Perspective: Higher is Better
To get a perspective on small business pricing, let’s first take imaginary strolls through the aisles of two retailers: Walmart and Saks Fifth Avenue. Both are leaders in their markets, so this isn’t a criticism of either one. We’re taking this stroll to observe human behavior and psychology. If we walk through Walmart at almost…
Read MoreMaking a Freemium Model Work for Your Business
In today’s digital age, consumers and businesses alike are inundated with new tools that promise to make their lives and jobs easier, more efficient, more sustainable and more fun. But in a world in which software-as-a-service (SaaS) tools and cloud-based apps are as plentiful as grains of sand at the beach, consumers have nearly limitless…
Read MoreAre You Creating Value or Cost?
There are thousands of posts and hundreds of books on Value Creation. I’ve, in fact, written 285 since starting this blog and dozens of others at other sites. The themes in all of this stuff usually follow a similar line of thinking: Customers define value in their own terms. Sellers have to create value aligned…
Read More3 Top Myths Surrounding Product Discounts
While you don’t want to go reducing prices at random, every now and then the payoff can be huge. Each customer has a set price they are willing to pay for your product. Unfortunately, it’s rarely the same as the one advertised on your site. That’s because there are three main types of customers: Price-sensitive: customers…
Read MoreCan You Change the Culture?
When All Else is Equal, the Lowest Price Wins!
5 Common Financial Mistakes to Avoid
How to Protect Gross Margin with a Service Business
