Are you often asked to discount your fee or price? Typically, when a prospective customer or client balks at your price, it’s because they believe that the value of your offering is less than what they are being asked to pay. But, not always. There IS another reason. It’s this… They subscribe to the theory […]
Pricing
Who Ever Heard of Bad Loyalty?
Did you ever imagine that there could be an issue with customer loyalty? Could there be a time when customer loyalty may not be the best answer? When we think of customer loyalty we often think of it as a way to help a company survive difficult market conditions. We think of customer loyalty synonymously […]
Dawn’s Stop-Doing List
Stop cutting your prices to find more clients. Do mine your existing client base for new revenues and referred business. A 5% increase in retention of a profitable customer yields a 25-85% increase in bottom line. Engage and reward existing clients. And ask them to partner with you to reach more of their friends. Eagles […]
3 Important Ways to Build a Strong Financial Foundation for Your New Business
So many Americans dream of starting their own business. Being your own boss, pursuing your passion and the freedom and independence that it brings is priceless. We’ve all had that moment where we’ve considered how we can make money doing what we love… and then reality sets in. You can’t just be passionate about your […]
Don’t Pay the Psychological Price of Being the “Low Price Leader”
I’ve stressed the importance of finding and exploiting niche markets many times in this space. One of the biggest reasons operating in a niche market is preferred is because you can enjoy higher prices and the higher margins that accompany these higher prices. Usually, when we discuss niche marketing and pricing pressures, we think about products. When […]
9 Advanced Content Marketing Strategies for Small Businesses
Starting a small business can seem like a huge gamble, but the biggest emphasis on your small business is not always the initial or ongoing investment. Your largest influence will be the content marketing strategies that you employ. There are many strategies to speak of for content marketing, but if you want to stand out […]
Going Into Consulting? Prepare for Scope Creep
Are you new to consulting? Planning to start soon? Beware of scope creep. It’s a real problem in a lot of professional services. I ran into it in my years of consulting related to high-end planning and market research. Scope creep is what happens when you’ve done the consulting (or programming, design, engineering, etc.) you promised but your client […]
How to Effectively Use Price Comparison Sites to Increase Sales
If you are an e-commerce entrepreneur, you already know (or are experiencing) how difficult it is to get the eyeballs of customers. In a veritable ocean of e-commerce sites in the digital sphere, which are in excess of 24 million, you know what you are competing against. To introduce yourself to the masses, you have […]
The Incredible, Undeniable Benefits of a 100% Money-Back Guarantee
Why stand behind all your sales with a zero-risk promise or money-back guarantee? There are a few answers to that question, but the most important one is this: Zero-risk promises and money-back guarantees build trust. Trust is the single most important element required for building a long-term relationship with a customer or client. Trust is also […]
How to Maximize Revenue with a Small Team
In a small business, it is easy to lose sight of the basics. Sometimes, team members may become focused on minor details that don’t really matter to your customers, or to the long-term health of your business. In this article, we will go through a number of ideas to help you to maximize your company’s […]
