For many entrepreneurs, brand awareness is one of those topics that you know you need to understand, but maybe you find it a little bit difficult to pin down. Don’t worry though, you’re not alone. It seems straightforward at first glance. People being aware of your brand is what we mean when we talk about […]
PPC
5 Ways To Maximize PPC On A Small Business Budget
If you own a small business and want to invest in pay-per-click (PPC) advertising, you’ve come to the right place. PPC advertising works well for small businesses, especially if you have a limited budget and are willing to make the most of it. The fact that you’ll only have to pay for advertisements that have […]
PPC Strategy that Converts: The Ultimate Guide
The world of advertising has changed unrecognisably. At the forefront of that change is pay per click (PPC) advertising. However, PPC is still an advertising concept that bewilders many marketers. For many businesses, small and large, PPC offers a lifeline in terms of generating leads, fuelling conversions and retaining customers. In today’s ever-changing economic landscape, […]
Use PPC Ads for Clever Marketing During COVID
During COVID, many businesses have either lost clients or customers are struggling financially. There is a solution. COVID has also turned the tide in our favor by making paid ads cheaper. Consider giving away what you can for free or include discounts. Paid ads have never been cheaper Right now the trend is that paid […]
5 Essential Marketing Strategies to Adapt During COVID-19
COVID-19 has caused immense problems for businesses around the globe, so it’s been more important than ever that companies have been able to adapt in order to survive. “Finding a silver lining to the current situation can seem like a real challenge right now, however there is always one to be found,” says Paul Edwards, […]
5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check […]
Your PPC Strategy Should Look Like This In 2020
All industries have a reflection and rejuvenation period at the start of every decade. The marketing industry is no different. The bread and butter of all marketing companies and businesses looking to start a marketing campaign is the PPC (pay-per-click) ad. This type of ad is the most cost-effective as it’s essentially like an ambush […]
