Plan for Growth, or Die

Small business owners need to know what their personal and professional goals are five years from now. Only then can you begin to execute the plan to leverage your time and your talent to grow your small business. Start now. Don’t wait.
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Want to Reach High-Income Baby Boomers?

If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video.
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“Everyone has a plan, until they get punched in the face.”

Most sales people I speak with claim they have a plan—often I think they thought they had a plan, but really didn’t. But whether they do or don’t, so many sales people get off course in their sales efforts. They encounter difficulty, are put off their plan, and just play catch up through the rest of the buying process.
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Tips for Having Your Small Business Stage a Large Event

Small businesses can throw large events. But, as you know, large events come with large responsibilities. If an event coordinator is out of your budget, you’re using in-house staff to plan the event, and each individual involved needs to wear many hats throughout the event coordination and execution process.
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What to Do During a Slow Season

A slow season every now and then can be difficult to avoid, as most small businesses will inevitably hit a slump in revenue at one time or another. However, just because profits have dropped does not mean work is over.
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