If you’re a small or medium business (SMB) owner, the global pandemic may have affected your current operations and future outlook in numerous ways. These are unprecedented times, but the uncertainty of the situation doesn’t mean you should panic or give up. Here are some tips to keep your organization resilient. Research the Available Funding […]
Online Marketing
Develop a Website That Your Customers Will Love
Creating a website your customers will love isn’t easy. Many business owners make the mistake of designing a website that meets their tastes and needs without worrying about their customers. You won’t be doing that thanks to the following tips. Focus on Responsiveness Online users love freedom, and your site has to provide customers with […]
Short and Long Term Tips to Improve Your CPA
Optimizing your CPA in AdWords, (sorry, Google ADS), isn’t a one-size-fits-all solution. Unfortunately, there is no silver bullet that will work across every campaign to bring your efficiency to the optimal level, but don’t give up! There are tons of ways to optimize your CPA, and lucky for you I’ve broken them down for you by […]
How to Rank on Facebook, Amazon, Apple and YouTube
Learning how to rank on these platforms can help with branding and sales. In the competitive online market that we live in today, ranking for your products and services in online searches requires exposure on all the available platforms, not just Google and other search engines. Learning how to rank on Facebook, Amazon, Apple, and […]
Your Website is Your Workhorse
I am hoping that you’re still giving some thought as to how to head into 2019 with smart marketing that gives you the edge. To that point, we’re continuing with the ongoing series I’ve been writing on the most important marketing channels to consider for 2019. The focus of this post may seem like a […]
5 Reasons Every Business Should Invest in Link Building
If you’re looking for a boost for your website, either in search rank or sales numbers, link building is going to be the strategy with the most potential by far. Link building is pretty much exactly what it sounds like—you convince other sites to create links pointing back to your own website, usually by giving […]
Ignore These 5 Rules of Online Paid Advertising at Your Own Peril!
As businesses market by aiming to capture online and social media attention, there are a myriad of strategies which offer to help you attract the Internet at minimal cost. Many of these strategies such as content marketing do work at attracting clicks and attention. But despite these low-cost strategies, digital ad spending reached $209 billion […]
A Guide to Algorithm-Proofing Your Online Marketing Strategy
Back in the day, online marketing didn’t have that much competition, and almost anyone who used it could achieve some success. However, once the Internet evolved into a sophisticated means, other companies, which were the front-runners, had to evolve as well. Those companies, like Google, Amazon, and Facebook, set the bar so high that other […]
Are You Sure That Your Customers Are Online?
I know what you’re probably thinking. It’s 2018; who isn’t online? Who isn’t connecting with friends, shopping, and reading news? Well, you’d be surprised. According to a recent Pew Research Center analysis of survey data, 11% of U.S. adults do not use the internet! If you’re marketing a business or nonprofit, you’ll want to know who these people are so you […]
4 Things I Wish I Knew About Online Marketing 10 Years Ago
When we opened, I had literally never sold anything online before. Why I thought that running an online business would work, is beyond me. Hubris I guess. Here are 4 things that I wish I knew about online marketing 10 years ago when we first opened. SEO Is Best Handled Internally We wrote checks. We […]
