Creating a website your customers will love isn’t easy. Many business owners make the mistake of designing a website that meets their tastes and needs without worrying about their customers. You won’t be doing that thanks to the following tips.
Focus on Responsiveness
Online users love freedom, and your site has to provide customers with the freedom to browse a site wherever they want. Yes, users want to access your site from their smartphones, tablets, laptops, or whatever device they choose to use.
The only way you’ll be able to provide this freedom is by making sure your site is responsive. To do this, you have to do things like applying media queries to your overall layout, and you’ll have to add the correct meta tags to your site’s HTML to name a few things.
Communication is Vital
Your potential customers want to communicate with you easily. Having a phone number on your site is a start, but the reality is many online users are starting to expect live chats.
Having a live chat option on your site automatically makes it easier for visitors to contact you or someone who represents your place of business. Being able to talk to your customers helps improve your relationship with them, and you know how invaluable that could be. A good relationship can provide a loyal base of customers, and what company doesn’t want that?
Include Visuals That Pop
It would be nice if you could spend the bare minimum on your website, but the reality is customers can tell when a site looks outdated or underfunded. One thing your customers might use to judge your site is the graphics and images you choose to use.
Impressive media shows visitors you didn’t care about the website cost and were willing to invest a significant amount to create a pleasant site for your customers. Customers get a glimpse of how your company might treat them through your site; you want to show that you’re willing to go the extra mile.
Highlight Your Specific Knowledge
Customers are online all the time, and they have seen more than you can imagine, which is the reason you need to make sure you highlight specific information on your site. If you just write about stuff already online, your customers are probably not going to appreciate your site as much.
Yes, writing original and interesting content isn’t going to be easy, but that doesn’t make it impossible. You and your team are experts in your field, so you are bound to have information others haven’t covered yet. Online users want to feel like your site has given them useful content, and that’s what you are doing here.
Talk About Being Real
Customers crave authenticity whenever they visit a site, so you need to make sure your site screams authenticity. That being said, you are probably wondering how you can achieve this when all you have is your website. There are many things you can do like creating raw and genuine video content.
You can ensure your employees write their own bios; just make sure the bios include humanizing information, such as personal details. The content should also come off as genuine, almost like a friend talking to the reader. If you are able to achieve this, then your customers should be happy.
Share-Ability Makes a Difference
The next thing to keep in mind when designing your company’s website is making sure it’s as shareable as possible. A part of this means creating content that is original and helpful, but it also means you need to make sure you have social media buttons on your pages.
Your users should be able to press on the social media buttons and instantly share your content on their chosen platform. They’ll also be advertising your site to others. Free advertising is what every business owner hopes for, and this tool makes that even easier for your visitors.
Address Navigation Simplicity
UX or user experience is something you have to think about as you are designing your website. Online visitors don’t like staying on a website that is hard to navigate, so be sure your site isn’t like that. There’s a lot you can do to ensure your site is user-friendly, from hiring a good designer to testing your site.
To test your site, have your designers connect you with regular folks who can test your site. If these folks find your site too confusing, then it is time to go back to the drawing board. When it comes to UX, be sure to also consider your use of white space. The more of it your website contains, the easier it is for online users to read the content on your site.
Keep in mind that this is just the tip of the iceberg when it comes to website design. If you really want your online visitors to fall in love with your website, pay attention to your designer’s suggestions. Also, don’t be afraid to update your site when it’s time because the preferences of online users can change over time.