Posts Tagged ‘Online Marketing’
Your Website is Your Workhorse
I am hoping that you’re still giving some thought as to how to head into 2019 with smart marketing that gives you the edge. To that point, we’re continuing with the ongoing series I’ve been writing on the most important marketing channels to consider for 2019. The focus of this post may seem like a…
Read More5 Reasons Every Business Should Invest in Link Building
If you’re looking for a boost for your website, either in search rank or sales numbers, link building is going to be the strategy with the most potential by far. Link building is pretty much exactly what it sounds like—you convince other sites to create links pointing back to your own website, usually by giving…
Read MoreIgnore These 5 Rules of Online Paid Advertising at Your Own Peril!
As businesses market by aiming to capture online and social media attention, there are a myriad of strategies which offer to help you attract the Internet at minimal cost. Many of these strategies such as content marketing do work at attracting clicks and attention. But despite these low-cost strategies, digital ad spending reached $209 billion…
Read MoreA Guide to Algorithm-Proofing Your Online Marketing Strategy
Back in the day, online marketing didn’t have that much competition, and almost anyone who used it could achieve some success. However, once the Internet evolved into a sophisticated means, other companies, which were the front-runners, had to evolve as well. Those companies, like Google, Amazon, and Facebook, set the bar so high that other…
Read MoreAre You Sure That Your Customers Are Online?
I know what you’re probably thinking. It’s 2018; who isn’t online? Who isn’t connecting with friends, shopping, and reading news? Well, you’d be surprised. According to a recent Pew Research Center analysis of survey data, 11% of U.S. adults do not use the internet! If you’re marketing a business or nonprofit, you’ll want to know who these people are so you…
Read More4 Things I Wish I Knew About Online Marketing 10 Years Ago
When we opened, I had literally never sold anything online before. Why I thought that running an online business would work, is beyond me. Hubris I guess. Here are 4 things that I wish I knew about online marketing 10 years ago when we first opened. SEO Is Best Handled Internally We wrote checks. We…
Read More5 Online Marketing Strategies Your Business Needs to Know
We spend hours every day online, and every business today should know that they need to develop an online marketing strategy. Some smaller businesses which do not have an online storefront or much of a presence online besides a website may conclude that online marketing is a low priority. But it is precisely those businesses…
Read MoreHow to Give Searchers What They Need, Not Just Linkbait
So often we can get caught up in building out huge resources. Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching? Let’s stay in the discounts and warranties space. Does Walmart Give Student Discounts?…
Read MoreUsing Display Advertising to Grow Your Online Brand
Display advertising was a booming business during the early days of the Internet. It has since waned in popularity as Internet users succumbed to banner blindness. Few marketers use display advertising as a form of performance marketing anymore. However, it still has a valuable role in branding. If you are trying to create a branding…
Read More6 Proven Strategies to Grow Your Business with Online Marketing
The internet has brought radical changes to our society in every field you can imagine. From allowing instant worldwide communication to creating new opportunities for entertainment, almost half of the world’s population uses the internet on a regular basis. However, despite its huge marketing potential, few entrepreneurs really understand how to take advantage of this…
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