How the Mobile Age is Changing the Way People Shop

The age of mobile is significantly affecting modern consumer behavior. In this day and age, mobile devices are reigning supreme. Everywhere you go, you see people are glued to their mobile phones or tablets. According to The Statistics Portal, there are 4.88 billion mobile phone users in 2015 and it is projected to reach more…

Read More

Include Mobile Payments in Your Marketing Strategy

Though incorporating mobile payments into your business model can help you lower costs associated with point-of-sale hardware and improve operational efficiency, they also provide a wealth of marketing opportunities you can leverage to position your brand as one that puts customer first. Here are a few ways to transform the benefits mobile payments offer into…

Read More

How to Choose a Mobile Payment Provider

By 2017, the worldwide mobile payments volume is expected to grow to $721.4 billion, according to Statista. Currently, 87 percent of American adults own or have regular access to a mobile phone. As mobile payments are gaining traction in the U.S.A. and throughout the world, offering customers mobile payments is becoming more than a luxury;…

Read More

4 Mobile Marketing Tips for Social Media

People now spend more time on their smartphones than desktop computers, according to KPCB’s latest data on Internet trends. Though many users rely on mobile devices to check email and text, many also use mobile devices to connect with their social networks. In fact, a study conducted by IDC and Facebook revealed that 70 percent of all Facebook users…

Read More

Innovative Mobile Payment Solutions are on the Rise

Back in 1997, the first mobile payment option was introduced for two Coca-Cola vending machines in Finland. They allowed you to pay by texting, and so the world of mobile commerce was born. Since then, the options for mobile payment have increased drastically. Smartphones, tablets, and other mobile devices can have apps downloaded on them…

Read More

Why You Should Optimize Your Site for Mobile Users

We’ve been quite busy with clients to show our site much-needed love, but a mobile optimized site is underway! Here’s why you should optimize for mobile too! Ever wondered how much business you may be missing out on by having a website that is not at all optimized for mobile users? Let’s just say this—A…

Read More

Responsive Web Design 101 for Small Business

In April of 2015, Google began implementation of its “mobile-friendly” search algorithm update, and soon thereafter revealed its mobile phone search volume now exceeds desktop/tablet search volume in the U.S., Japan and eight other countries. These incredibly important data points demonstrate how mobile Internet usage is changing the rules of the game for company websites.…

Read More

Will Ad-Blocking Software Destroy Mobile Advertising?

Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and distract me from my work (which, somewhat ironically, often finds me creating online ad campaigns). In fact, I have the Chrome AdBlock Plus extension installed on my laptop…

Read More

6 Ways You Could Go Wrong with Your Mobile App Development

Today, mobile apps have become extremely popular, and these are taking the mobile experience to a great new level. If you are currently running a business or you have a terrific entrepreneurial idea and want to convert it into an app, then mobile application development is the right way forward. Related Article: What Should My…

Read More