State of Mobile Email for SMBs in 2015

Based on the growth in 2014, it was apparent that mobile email would be an even bigger deal in 2015. We haven’t been disappointed as email use on mobile devices took off at the beginning of 2015, with large growth in viewing and transacting on mobile phones. As mobile screens have increased in size and…

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Smartphone Apps: Business Benefit or Liability?

It has been written that mobile apps are for the young, but everybody goes to supermarkets, and the number of people utilizing their mobile apps to see what’s on sale when they make their shopping lists indicate otherwise. Approximately 37% of shoppers have downloaded a food or beverage app according to the National Grocers Association…

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How to Make an App

With today’s economy and our lifestyles seeming to revolve around mobile technology, there appears to be a never-ending race to devise and create the “next big thing.” And more often than not, that tends to be a mobile app. It’s certainly not easy to come up with a unique and innovative idea with all the…

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5 Mobile Checkout Guidelines to Maximize Conversions

Let’s do some number crunching. According to Criteo’s Q1 2015 State of Mobile Commerce Report: Mobile accounts for 29% of all eCommerce transactions in the US and 34% on a global scale. By the end of 2015, eCommerce is slated to grow up to 33% and 40% for US and other countries. In many countries,…

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Optimize Your Mobile Website to Boost Conversions

Mobile browsing is growing into new ecosystem that has its own set of laws, structures, and appearance. As mobile technology continues to grow globally, a site that does not have a separate strategy for mobile may be comparable to a marketing agency that provides the same service to each client. The best part is many…

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The Evolution of Mobile Advertising

Smartphones haven’t been around forever, even though most of us can’t remember a time we didn’t have one. The same is true for mobile advertising. While mobile advertising and smartphones have been around less than a decade, we can’t remember a time without mobile ads. In 2006 mobile advertising was a $1 billion a year…

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