How to Increase Your Email Open Rate & Brands Who Did It

Most of us probably receive more emails than we can keep track of. In 2014 alone, companies received and sent over 108.7 billion emails every day of the year (woah). That number is projected to grow so that by 2018, professionals will receive and send an estimated 139.4 billion messages daily. That’s a lot to sift through. That being…

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A Guide to Increasing Your Mobile App Downloads

You developed a stunning-looking, mobile app with lots of wonderful features. And guess what? It gets approved by Google and Apple app stores without much hassle. However, you still miss the bus when it comes to the number of app downloads. Why? Most probably, you failed on one or all of these aspects: Creating the…

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How to Increase Your Mobile Rankings in 2016

Like millions of others, you have probably realized by now that mobile can’t be ignored. More consumers now search on their mobiles than desktops and businesses are starting to realize this. If you ignore their mobile rankings, you’re ignoring a large chunk of your customers. The benefits of improving your mobile website rankings cannot be…

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6 Eye-Opening Mobile Marketing Statistics

Have you resisted diving into mobile marketing because it seems like a passing fad, one that is too “new” for a small business—or too difficult to execute? These eye-opening mobile marketing facts may challenge everything you think you know about mobile marketing. The world has gone mobile. Pew Internet Group reports that more Americans now own…

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Benefits of Video Marketing for Small Businesses

Video marketing is often seen as an expensive, luxurious form of marketing, reserved only for big brands with equally big marketing budgets. When it comes to getting (and keeping) consumer attention, there’s little doubt video does the job. Video marketing is bigger than ever, with online video accounting for a staggering 50% of mobile web traffic.…

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5 Mobile Apps to Keep You Productive in Your Franchise

Is your on-the-go lifestyle making it hard for you to keep up with your business? Technology is coming to the rescue. Your smartphone does more than call, text and email. It’s waiting to be filled with apps to help you do so much more for your franchise. Here are the top five mobile apps you…

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Mobile Phones: A Genuine Substitute for Office Computers?

If it isn’t already, communications technology is fast becoming the backbone of modern society. It would seem that almost every person across the globe is reachable by some means of electronic communication. With over 3 million apps available across Apple’s App Store and Google Play Store, mobile phones are taking over in a way we…

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Why Mobile Matters to Your Franchise

Franchises are in a unique position in the market. Your franchise feels like a corporation because there is a large corporate entity backing the business. However, it’s primarily local. You rely on your local customers to bring you business, patronize your shop, and help you earn the living you always imagined you would. You’re probably doing…

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10 Unbelievable Mobile Marketing Statistics

Mobile marketers need to stay in touch. Mobile strategies adapt, and industry decision makers should be capable of positively impacting consumers with great benefits. A surprising amount of statistics currently support the growing mobile marketing world. The consumer adoption of smartphones has created a fertile ground for firm mobile engagement, and decision makers are taking…

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