Posts Tagged ‘Marketing’
Online Marketing Plan for Local Business Startups: Your 30 Day Play
The first 30 days of an online marketing plan is huge for your startup local business. Starting a new business is exciting. It’s like Spring, the opening day of baseball, a time when hope is high, expectations bright, and the future looking good. But all that can turn to gloom, regret and anxiety if your…
Read MoreCenter Sphere: Using Text Marketing for Networking
Recently, we had a chance to sit down and talk with Sarah from Center Sphere. In case you’re not familiar with Center Sphere… they’re a “professional networking organization that is designed to help leaders and entrepreneurs grow networks through trusted and authentic relationships.” I love it… Here’s a great example of a company using texting…
Read MoreWhy Your Small Business Should Care More About Branding
Your brand is more about how people see your business than how you present your business. While there are some things you can do to change people’s perceptions, many businesses don’t fully understand branding or have limited time to put into it. Small businesses may struggle to find the time and resources to get the…
Read More4 Must-Have Competencies for SME Marketers
Small business marketers are very different from their colleagues who work in large companies. The former often work alone or at most with one or two colleagues and are responsible for the marketing framework in which they work. The latter are integrated into teams based on specific expertise and work within an imposed marketing framework…
Read MoreTop Study Results on Social Media Marketing
Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment? The newly released 2019 Social Media Marketing Industry Report from Social Media Examiner provides us with some insight on…
Read MoreDeveloping Buyer Personas: A Guide for New Businesses
Buyer personas are a powerful tool for small businesses that are trying to reach a broader consumer base, but for those companies that are just getting started, it can be hard to get a sense of who your buyers are. Does that mean you should wait until later to develop your buyer personas? Or can…
Read MoreToday’s Version of Word of Mouth Marketing
Previously, we talked about influencer marketing, which is a combination of old-school PR and word of mouth, with a technology twist. Today, anyone can create a position of authority, build a community around them and, as a result, be an influencer. There are the influencers we’ve always known, like athletes and actors, but more interesting…
Read More5 Essential Steps to Take When Sponsoring an Event
With the right steps, sponsoring an event can skyrocket success for your business. Well-executed event sponsorships leads to increased exposure, improved reputations, and bolstered sales for organizations of all kinds. To ensure that you get everything you need (and more) out of your next sponsorship, take these steps for sponsorship success. Ask the Right Questions…
Read MoreThe Definitive Guide to Building the Best Marketing Tech Stack for Your Business
Extensive digital transformation has compelled entrepreneurs to embrace advanced technologies for empowering their employees and engaging with a global customer base. Intense competition is another factor which has given birth to modern tech tools that provide customers with personalized as well as on-demand services. Every individual department operating under the roof of an organization has…
Read MoreAffiliate Marketing 101: How to Be an Affiliate
Everywhere you look entrepreneur “gurus” are claiming you can use affiliate marketing to make loads of cash online in just a few steps. Is all of this buzz around affiliate marketing worth the hype? In reality, yes. Affiliate marketing is a legitimate, effective way to make money online. However, it’s not as simple as it…
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