Posts Tagged ‘Marketing’
The 4 Basic Elements of Inbound Marketing
If you’re new to the concept of inbound marketing, or you’re looking for a quick and dirty rundown of its elements, then this blog is for you. Whether you hire an agency or undergo the process on your own, here are the 4 main goals of inbound and the associated services that you can expect to find in a solid inbound marketing plan.
Read More Influence Marketing: Filters on the Rise
Since the dawn of consumerism, filters have been influencing buyers’ purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool of choices.
Read More How to Develop Anxieties That Boost Business
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something.
Read More What Are Buyer Personas & Why Do They Matter?
When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market.
Read More 5 Ways to Market if You Don’t Have a Lot of Money
No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money?
Read More 5 Best Marketing Tips from Weight Watchers
Lots of weight loss programs and businesses exist, but what sets Weight Watchers apart is their marketing. The following five strategies have worked for Weight Watchers and could be used to advance your own business—regardless of the industry.
Read More Armed and Dangerous: 7 Common Marketing Myths
When you’re aware of the myths, you can look at marketing advice much more objectively and discard the stuff that doesn’t really help you succeed.
Read More Cause Marketing and Why Customers Care
You’ve probably heard of cause marketing before. We see examples every year, from Dove’s Campaign for Real Beauty, which promotes positive body image, to Lee’s National Denim Day, which raises awareness of breast cancer via an initiative to donate $5 for the right to wear jeans to work on October’s first Friday.
Read More Multiple Channels, One Marketing Strategy
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right?
Read More Taking Control: Is Your Company Ready to Run Its Own Marketing Platform?
The ability to convey messages clearly and effectively to your target market can position you as a leader in your industry and drive profits. But knowing the right time to run a marketing platform in-house—and how to implement it successfully—can be tricky.
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