Posts Tagged ‘Marketing’
Beginner’s Guide to Paid Social Media Advertising
We’ve all been there: You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs the best you can. There’s A LOT to take in with all the various Paid Social engines, creative platforms, and…
Read More10 Reasons to Market Yourself More Than a Great Idea
Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more…
Read MoreMarketing Resolutions
If you’re like most people, you set some New Year’s resolutions back in January. I have no doubt that by now you’ve stopped smoking, swearing, overeating or showing up late to pick up your daughter at daycare. Since you’ve mastered all of your personal resolutions, what about your professional ones? Maybe you’ve made some headway…
Read MoreBe Careful to Balance Design Trends with Your Established Image
There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more quickly than…
Read MoreUnderstanding the Millennial Experience
Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results from your marketing efforts, one of your main considerations now may be how you can understand the millennial experience. Millennial is the term given for people who were born between 1981…
Read MoreExpert Quotes to Motivate Your Marketing Mojo
I’m not a big fan of “inspirational” social media quotes. You know the kind I mean, right? (Of course, I’m looking through my Hootsuite streams now and can’t find a good example.) ???? Sure, they’re uplifting, but people tend to share the same ones repeatedly. Boring. Yet, every once in a while, I don’t mind reading…
Read MoreCould Marketing Be a Revenue Source?
Previously, I told you about the book, Killing Marketing, by Joe Pulizzi and Robert Rose. Their premise is that marketing has evolved to the stage where it needs to be completely re-invented, and we need to think of our organization’s marketing departments as media companies, that is to say, as a revenue source. On the surface,…
Read MoreDon’t Ignore These 4 Basics to Spend Your Marketing Budget the Right Way
Companies allot a budget for marketing depending on how much they are willing to pay. Big companies invest in advertising because they know they will reap enormous benefits in the end. They are also capable of paying for ads, and they are willing to spend a lot of money. But advertising is not a luxury…
Read MoreHow Marketers Have Responded to GDPR
Recent regulatory changes in Europe have hit a wide range of industries, but few professionals have found themselves more buffeted by sweeping reforms than marketers. Marketing professionals have taken the changes to their industry in stride, however, and have rapidly responded to changes in the market like GDPR. If you’re a marketer who’s struggling to…
Read More4 Effective Ways Translation Services Can Help Your Marketing Agency Grow
Using translation services can be a big step for your business. What’s holding you back? There are many benefits of working with a global translation company. For a forward-thinking, ROI-focused marketing agency, expanding your business to reach a global audience will give you a competitive edge. The quickest way to increase revenue and bring in…
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