Posts Tagged ‘Local Search’
How Apartment Owners Can Use a Marketing Service
Some businesses still do not understand why they should be actively marketing online beyond their web presence. An apartment rental is one industry that may feel that way.
Read More New Google Program May Be Just What Your Small Business Needs
Have you tried to get a detailed business listing on Google and abandoned the process? Many small business owners have.
Read More Why Are Marketing Efforts Focused on Social, Local, Mobile?
Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start). The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call.
Read More Google Testing New Layout for Mobile Local Search Results
Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:
Read More Google’s Changing: 4 Inbound Marketing Practices to Retain Your Ranking
Whether you’ve noticed it or not, Google has been making a lot of changes to its search algorithms – the search engine mogul has introduced 45 major algorithm updates in the last three years, in addition to about 600 small modifications it makes annually.
Read More Why is SoLoMo Beneficial for Business?
As a local business, you may have come across the term SoLoMo. The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile.
Read More 5 Mobile Marketing Tips You Need to Know
If you are just getting started in mobile marketing or have been involved with it for sometime, you already know that developing a great strategy is just as, if not more important, than implementing an online marketing strategy for desktop users.
Read More Pay Attention to Yahoo: Yelp Partnership Focuses Local Search Back at Yahoo
Now that Yahoo is partnering with the popular directory Yelp, its importance for local search will dramatically go up. This is big news for any business that serves local customers.
Read More The Importance of Mobile Marketing for Your Business
Mobile is no longer the future of marketing, it’s the present. If your small business isn’t utilizing the many opportunities mobile provides, you’re more than missing out, you’re inadvertently setting yourself up to fail for the future.
Read More Marketing Goes SoLoMo
As a general proposition, I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices have become highly relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.
Read More