When it comes to marketing your local business online, search engines have become one of the most effective means to connect with potential customers who are actively seeking what you have to offer. Whether you run a consulting firm or boutique storefront, virtually any type of local business can benefit from increased search exposure. Not only can […]
Local Search
Leverage Seasonal Search Trends
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps existing customers answer questions about your products or service offerings. Aligning your content strategy with seasonal trends is a great […]
Local SEO: 6 Critical Mistakes You’re Making
So why does Local SEO matter anyways? You’ve probably heard people squawking about how important it is. Most likely someone told you that it’s an urgent matter and that you’re crazy for not attending to it sooner. To be fair though, you might be a little numb to this type of hyperbole. After all, you’ve […]
Use SEO to Grow Your Business, Not for Rankings
82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs). However, when it comes to organic search, many marketers do not view this channel as an opportunity to invest in their brand. Instead it’s seen a medium to gain quick wins. Too often, SEO is considered something […]
Get More Customers Online with Google My Business
If you want to reach more customers online, you need to be on Google. Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service making it easier for businesses to “be found” on Google. These days 4 in 5 consumers search for local information […]
Local SEO: What is the 3-Pack? Why Does It Matter?
Looking to improve your local search ranking? If you’re a local business with a website, you need to know about the 3 pack. Getting in the coveted 3-pack will help you reach more local customers, stand out from your competitors and get more out of search engine marketing (in less time). The 3-pack (formally known […]
How to Increase Your Mobile Rankings in 2016
Like millions of others, you have probably realized by now that mobile can’t be ignored. More consumers now search on their mobiles than desktops and businesses are starting to realize this. If you ignore their mobile rankings, you’re ignoring a large chunk of your customers. The benefits of improving your mobile website rankings cannot be […]
Are You Using Reviews as Part of Your SEO Strategy?
We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make a difference to your search ranking? Since Google introduced their Pigeon Algorithm, reviews have become increasingly important in SEO. Take a look at the first page of a local search, those […]
The Difference Between a Places Search & Organic Search
For the past few years Google has put a lot of emphasis into local search. In response to the growing desire for local information, Google has taken steps to improve local search for consumers and businesses. You have probably noticed when searching for local information the results are different; If not, don’t worry we’re going […]
Local SEO Statistics Every Business Should Know
There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & increase […]
