Posts Tagged ‘Infographics’
How to Reduce Shopping Cart Abandonment
Shopping cart abandonment is one of the challenges faced by businesses, with the average rate of abandonment edging close to 70%. Small businesses, in particular, can be heavily impacted by loss of sales through cart abandonment. This infographic serves to highlight some of the major factors that can lead to shopping cart abandonment and how…
Read MoreGift Cards: From Last Minute Gift to Best Seller
Once upon a time, you would buy a gift card as a present if you were short on gift ideas. It was generally a last minute thing, and it was convenient for a person short on time. This has all changed and with gift card sales reaching the $110 billion mark, there is a huge…
Read MoreModern Technology Trends Even the Playing Field
For many small business owners, looking at the next big thing in technology may not always be the top priority. There are finances to manage, employees to retain, customers to please, and a business to build. However, not keeping up with new techs could place you further behind the competition. Knowing what technology trends affect…
Read MoreWhy Western Companies Fail in China
Western companies have a track record of trying to crack China and failing. Many of them have issues understanding the Chinese market, and as a result some of the biggest companies in the world have failed there. It’s strange that massive companies like Google and eBay, even after putting millions in to their marketing efforts…
Read MoreState of Mobile Email for SMBs in 2015
Based on the growth in 2014, it was apparent that mobile email would be an even bigger deal in 2015. We haven’t been disappointed as email use on mobile devices took off at the beginning of 2015, with large growth in viewing and transacting on mobile phones. As mobile screens have increased in size and…
Read MoreFrom Small Business Beginnings to Big Brand Success
When you think about multi-million dollar companies like Dell, Apple and Google, you probably don’t also consider the commonalities they have to your small business—a business you grew and nurtured from your basement until it could sustain an office space and additional employees. However, these giants didn’t slide down a bean stalk and arrive as…
Read More7 Examples of Call-to-Action Best Practices
Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Check out our top call-to-action best practices to see how you can…
Read MoreBleisure: The Growing Trend in Business Travel
Bleisure, or business travel combined with some leisure travel, is a growing trend for businesses. Business travel makes up 30 percent of annual travel. Bleisure is where employees add two or three days of leisure time to their business trip. More than one in two travelers who take Bleisure trips bring family members, or a…
Read MoreGetting Things from Here to There
Since ancient times, people have needed to haul cargo from one place to another. In ancient China, the Silk Road was the main mode of transportation for things like silk, dishes and pottery, grapes, woolen goods and rugs, military equipment, and camels. Yes, they both traded camels and used camels to transport goods. Trade operated…
Read MoreBranding Across New Digital Environments
It’s no secret that the small business world hosts a constant competition for adaptability. One of the main concerns in this arena is the ability to market and position a brand efficiently. In an effort to rise above the competition and seek solutions beyond the horizons of traditional marketing,this unique infographic covers the future of…
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