Shopping cart abandonment is one of the challenges faced by businesses, with the average rate of abandonment edging close to 70%. Small businesses, in particular, can be heavily impacted by loss of sales through cart abandonment. This infographic serves to highlight some of the major factors that can lead to shopping cart abandonment and how small businesses can avoid its pitfalls by following certain strategies implemented by major e-commerce websites.
Author: Brian Taylor is the Vice President at Forix, a web development company based in Portand, Oregon. Forix specializes in Magento E-commerce Solutions and have recently started serving clients with their initiatives in Los Angeles, San Francisco and New York. Get in touch with Brian through LinkedIn.
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