Bleisure: The Growing Trend in Business Travel

Bleisure, or business travel combined with some leisure travel, is a growing trend for businesses. Business travel makes up 30 percent of annual travel. Bleisure is where employees add two or three days of leisure time to their business trip. More than one in two travelers who take Bleisure trips bring family members, or a significant other with them. 83 percent say that they use time on business trips to explore the cities they are visiting. This infographic explores the growing trend and offers insight into ways companies can capitalize on this marketing.

Author: Michelle Mangan works on digital marketing for The Europe Hotel & Resort, a five-star luxury hotel located in Co. Kerry, Ireland.