Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email is actually more alive than it’s ever been. At present, email marketing acquires 40x more customers than Facebook and Twitter […]
6 Ways to Incorporate User-Generated Content in Email Campaigns
User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that brands share on their accounts. By curating UGC, marketers also decrease the amount of content they need to create in-house […]
Do Your Emails Have Deliverability Problems?
According to a recent study by Validity, Inc., one out of every six email messages fails to reach the intended inbox. Globally, the average inbox placement rate was 83% in 2019, a two-percentage drop from 2018. “Deliverability is a sender’s ability to be delivered to the inbox. Your email program performance and ROI relies on […]
4 Reasons Why So Many Businesses Fail in the First 10 Years
Did you know that half of businesses never make it past the five-year mark? Start-up life might seem glamorous at first, but at the same time, 70% of businesses fail within the first 10 years. If you are a business that has employees, then you should be alarmed by this. Business failure is a harsh […]
At This Critical Time, Are Your Emails Reaching Your Customers?
Many of us rely on emails to regularly communicate with our customers and prospects. But, how many of them are getting through? According to a new study by Validity’s latest annual Email Deliverability Benchmark report, inbox placement rates have declined in the US, with an average of 82% of promotional emails reaching the inbox in the fourth […]
3 New Ways to Acquire Customers for Your Property Evaluation Business
The goal of every business owner is to maximize profits using all acceptable means. If you own a property valuation business you should join the bandwagon. There are endless ways to ensure that your business is outperforming your competitors. All in all, your focus should be on attracting and retaining new customers. Those customers may […]
Feeling Hemmed In? Avoid These Home Office Obstacles
It’s a dream for many. Working at home is something that everybody is somewhat envious of. But it’s not until they actually do it that they realize just how many obstacles there are. For anybody running a small business, it can be a necessity to work from home. And if you are in the process […]
Cold Emails Are Far From Dead — Here’s Why
Some people say cold emails are ghosts of what was once effective. But that’s far from the truth. Cold emails can still be effective, and they are an option every small business should consider. First things first: let’s talk about how to not write a cold email. The Wrong Way To Write A Cold Email […]
How to Replace Email with Texting for Team Communications
When seeking to better reach your company team members, consider strategically replacing emails with text communication. A recent study found that 60.8% of respondents ignore emails at work—that’s almost two thirds. Additionally, 30% of respondents indicated that they don’t check their email after they leave the office. If you’re looking to improve your company’s communication […]
Why Video Explanations Are More Impactful Than Emails
Have you ever wished an email was shorter, easier to read, or maybe replaced by something more visual and easier to digest? Whether internal or client-facing, short videos can be incredibly impactful, hold your viewers’ attention and allow you to explain your work with more clarity. They’re not always the answer, but here are some examples for […]
