The 7 Steps of the Inbound Marketing Campaign Process

The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen. Forgetting just one can ruin the whole campaign.
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Combining Email and Video Marketing: Yay or Nay?

The fact that you’re contemplating incorporating an online video platform into your company’s marketing strategy is proof that video has already appeared on your radar screen. It’s not just your imagination. Video is shouldering a much broader role in turning interested browsers into paying customers.
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