Evolve Your Email Marketing

The effectiveness of email is continuing to rise. As consumer expectations and technology evolve, so must your approach. 29% of consumers now open email on their mobile device, yet only 2% of companies have an advanced mobile email marketing strategy.
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Keep Your Business Heated Up as the Temperatures Drop

It’s only October, however, parts of Colorado have already been hit with a major blizzard. Let’s face it, winter is just around the corner. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients.
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10 Easy Ways to Improve Your Email Open Rates

Did you know that customers who receive email marketing spend 83% more when shopping? That’s great news if you know HOW to get them to open your email in the first place. Here are a few key elements that you can focus on to effectively integrate email into your marketing plan.
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Setting Bold List-Building Goals (and 3 Lessons Learned Along the Way)

There are different types of motivators that work for different people. For some, just an inner knowing that they want to achieve something is necessary for them to take action and make it happen. For others, no matter how good their intentions are, if they aren’t being held accountable by an outside force, they’ll continue to avoid doing it.
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How to Combine Social Media with Email Marketing

Email marketing can be an effective tool in reaching your customers. What most people don’t understand is the difference between social media marketing and email marketing. They are quite different and both rely on a different method of reaching people.
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Internet Marketing Magic for Lawyers

How are potential clients finding your legal services? Grass roots marketing, local listings, and paper ads are viable options, but digital opportunities await interested lawyers. What are some online options for those offering jurisprudence services?
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Sending Unsubscribed Email Hurts Your Brand

As if keeping up with emails isn’t challenging enough, I find my inbox filled with new promotional messages (SPAM) every day. And, no, I’m not talking about scams from overseas con artists. I’m talking about North American companies and start-ups that believe their products and services will be valuable to me as a blogger/marketer.
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